Our Strategy
Placing customers at the heart of our business

Persimmon’s mission is to build homes with quality our customers can rely on at a price they can afford.
The strategy we have adopted to deliver our mission concentrates on driving value through our six strategic objectives.
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Focus area
Place customers at the heart of our business with a compelling brand
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Focus Area
A diverse and talented workforce
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Focus Area
Investing in high quality land
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Focus Area
Working safely, responsibly and efficiently
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Focus area
Support and create sustainable communities
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Focus Area
Maintaining financial strength through the housing cycle
Our Locations
With headquarters in York, we operate from 31 regional offices throughout the UK.
Our LocationsOur History
Persimmon was founded in 1972 and is today one of the UK’s leading housebuilders.
Our HistoryBoard of Directors
Our Board of Directors set the Group’s purpose, define the Group’s values, set the strategy and monitors and assesses the Group’s culture.
Board of Directors