ThemeObjectiveProgress2016 Performance2017 Actions and Measurement

Our Customers

Our customers icon
Continue to improve the quality of customer interaction during and following the home buying process

In Progress

We have improved our customer journey and communications. In 2016, 96.1% of our Group Customer Journey Performance documentation was issued on time and 95.5% of homes were completed within 30 days of targetContinue to improve the quality and frequency of customer communication
Continue to work with lending stakeholders to ensure customers know about, understand and can access mortgage products best suited to them

In Progress

We have worked with third party providers and now around 73% of our customers use our panel of independent financial advisorsContinue to ensure customers understand the financing options available to them
Ensure we satisfy and exceed customer expectations throughout the home buying process

In Progress

74.6% of our customers would recommend Persimmon to a friend in the HBF Customer Satisfaction SurveyContinue to improve our customer experience as measured by our HBF customer satisfaction rating

Our People

Our People
Aim to be the industry destination of choice for graduate, trainee and apprentice recruitment

In Progress

Improved training process for site-based management including the provision of training manuals


Introduction of revised performance management process for sales staff


296 new employees joined the Group in some form of trainee role in 2016

Improve quality of training at all levels


Support the aspirations of our workforce through our people management

Consolidate our position as one of the UK’s leading employers of ex-military personnel and adult up-skilling

In Progress

Increased number of participants in Combat to Construction (C2C)


Moved C2C programme to Gateshead College which takes advantage of a more tailored programme

Increase the number of people completing training courses and integrated into the workforce
Continue to demonstrate commitment to equality and diversity throughout the business


Reaccreditation by Innovatec ASMaintain accreditation in Employment and Customer Service at least at Silver level

Our Wellbeing

Our Wellbeing
Continue to raise health and safety awareness amongst our directly employed and supply chain workforce

In Progress

Extensive programme of training and toolbox talks delivered across the Group


Introduction of external audit programme

Improve sharing of best practice across the Group via operational boards
Provide robust operational support through our Group Health and Safety Department resource


Group Health & Safety Department increased to 28 advisors – one for each of the Persimmon businesses operating during 2016Co-ordinate and provide practical risk based health and safety training across the workforce
Strive to ensure the highest standards of health and safety across our workforce and sites

In Progress

RIDDOR rate per 1,000 workers improved from 3.62 to 3.59


Annual audit of fork lift operators training and licence

Aim to reduce the year on year Accident Incident Injury Rate per 1,000 workers

Our Environment

Carbon Footprint 2015
Continue to manage our carbon emissions effectively

In Progress

Continued to monitor and manage our energy use and participated in the Carbon Disclosure Project which helps us to obtain the data we need to manage our energy use.

Continued participation in the Carbon Disclosure Project


Aim to reduce the intensity of our carbon emissions by 10% from 2016 to 2025 (excluding our brick manufacturing plant)

Increase our use of sustainable concrete bricks as an alternative to clay bricks

In Progress

33 million concrete bricks used in 2016


Development of brickworks with eventual capability of producing 80 million bricks annually

Begin our own production of concrete bricks
Continue to investigate and invest in the use of off-site manufacturing

In Progress

Delivered over 7,000 homes using some form of off-site manufacturing


Delivered c. 5,500 homes using Space4 technology

Continue to improve the efficient operation of our Space4 factory and increase production of insulated roof panel systems

Our Communities

Our Community

Continually improve engagement with local communities

In Progress

Around 100 community consultations


664 awards amounting to £628,176 made to Community Champions in 2016


We have created an increasing number of community websites to enable residents to keep up to date with development proposals on a regular basis. The websites can be tailored to meet the needs of local residents enabling better understanding of any issues and our proposals to address them

Ensure our development schemes are subject to effective community consultation and seek to develop consultation techniques utilising digital and web-based media.


Focus our Community Champions initiative on causes with genuine local need

Continue to provide high quality and accessible housing to people locally


Over 40% of sales were to first time buyers


Just under 50% of our private sales were for less than £200,000


c. £262 million total value of affordable housing built by Persimmon

Ensure our homes effectively target key housing needs and demands in the local area. In particular, we will focus attention on the first time buyer and first time mover
Design our new housing developments so that they create a "good place to live"


£16.5 million contributed to educational facilities


£4.5 million contributed to creating public open spaces


£6 million contribution to improving public transport links

Design new homes and developments that align with the 12 Building for Life principles that relate to the quality of place making
In Progress

In Progress