Jeff Fairburn 2014

Jeff Fairburn, Group Chief Executive

"The Group's performance demonstrates that the successful achievement of our operational priorities is securing the delivery of our longer term strategic objectives."

Persimmon is one of the UK's leading housebuilders, building around 16,000 new homes a year in over 350 attractive locations across England, Scotland and Wales to help meet the UK’s housing need. We are committed to the highest standards of design, construction and service. Each of the Group’s house building businesses is focused on delivering disciplined growth by meeting customer demand for well-designed homes of quality in locations where people wish to live and work. We concentrate on the basics of good house building; investing in high quality land; constructing good quality homes; delivering good customer care and working with local communities to deliver the infrastructure and new homes that support thriving places. The Persimmon team is proud to contribute to supporting sustainable communities in its local markets.

The strategy launched by the Group in early 2012 aims to create, and then protect, superior levels of shareholder value over the long term and through the housing cycle.

We take our corporate responsibilities very seriously and aim to integrate sustainability throughout our business which can also help us to improve operational and financial performance.  For example the opening of our Brickworks will contribute to a reduction in our environmental footprint as well as delivering financial and supply benefits to the business. Likewise, our investment in customer care has been recognised by improvements in our rating in the HBF National New Homes Customer Satisfaction.

I am greatly encouraged by the energy, imagination and dedication of the whole Persimmon team from which I draw a great deal of confidence for the future of the business.

We are focused on continuing to build Persimmon into a stronger, larger business and our strong cash generation will support further investment to underpin our growth and optimise the returns we generate for shareholders.

Jeff Fairburn

Group Chief Executive