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Delivering homes for all

Persimmon’s purpose is to build good quality homes at a range of price points across the UK. The strategy
we have adopted to deliver our purpose concentrates on driving value through our six core focus areas.


Our strategic objectives 

Supporting our customers


Creating and supporting sustainable and inclusive communities

Investing in our colleagues


Continue to invest in high quality land

Working safely, responsibly and efficiently

Maintaining financial strength through the housing cycle

For further information about our strategic objectives, please see our latest Annual Report.