Building homes that our customers love and happily live in for many years is at the very heart of our entire business.

Customer Care is fully embedded into our business strategy, with growing HBF customer satisfaction ratings reflecting the hard work and effort that our colleagues put in every day. Our work continues to ensure every customer has an excellent experience of engaging with our business.

Since 2019, we have introduced:

• Increased communication with every customer as part of a new two-year journey
• A mortgage retention scheme for customers – an industry first for a major housebuilder
• The Persimmon Way – an integral part of our customer care strategy which clearly defines an end-to-end build policy for all regional businesses
• Independent Quality Inspectors for every business

In addition to this, 2021 will see the launch of an innovative new customer portal, providing an online resource for every new customer.

Persimmon Pledge and Charles Church Commitment

Right from the outset, we pledge to support our customers fully and work in partnership with them to make their dreams of home ownership a wonderful reality. You can read more about our Persimmon Pledge here and Charles Church Commitment here.

Our Complaints Procedure

We’re committed to delivering the highest standards of customer service across all stages of the home-buying process. However, we understand that customers may need to get in touch if there’s a problem. To find out more about our Complaints Procedure click here.