Persimmon Homes

Show home opens at South Midlands development in Redditch

18 January 2024

The show home on a new development in the popular town of Redditch has been officially opened by Team GB athlete, Gemma Howell.

The View, off Brockhill Lane, is now in its sixth phase and will deliver up to 960 homes upon completion. The latest phase brings 109 new homes to the area, supporting local housing needs with a portion of homes transferred to a housing association partner for rent and shared ownership. Along with the boost to local housing, the scheme will create new jobs as part of the construction and bring a range of community benefits.

The opening was marked by a visit from Team GB judoka, Gemma Howell. During her visit, Gemma led a Q&A session with visitors and carried out a healthy eating demonstration in the show home’s kitchen.


Gemma Howell in show home kitchen at The View, Redditch

Amanda Rogers, Sales Director for South Midlands region said: “This is a hugely exciting development that will deliver quality homes in Redditch and it was great to have Gemma along for the opening of our new show home.

“The View is providing a range of high-quality homes in Redditch, helping to address the need for new quality housing whilst at the same time making important contributions to local services and infrastructure.

“Persimmon Homes is proud to be an Official Partner of Team GB for Paris 2024. We celebrate the importance of home and understand the strong connection between the places where we put down roots, and the things we can go on to achieve. In the lead-up to Paris 2024, Team GB athletes are being invited to some of our show home openings across the country, to share their connections to the local area and inspire future generations.”

Commenting on the opening of the show home, Gemma said: “It was great to meet the customers and Persimmon Homes team. This is a beautiful show home and I enjoyed preparing a healthy meal in the show home kitchen.

I love all the surrounding green areas which would be great for a dog walk.”

Finishing Touches

Create a look that's as individual as you are. Add the finishing touches to your Persimmon home.

Supporting your communities

At Persimmon we're proud to support our local communities. Our Community Champions programme was established in 2015 and has already donated more than £3 million to over 3,500 good causes across Great Britain. We also have a programme of community events taking place as part of our partnership with Team GB for the 2024 Paris Olympics, along with other great initiatives. 


Our hugely successful Community Champions programme has already donated more than £1 million to good causes in England, Wales and Scotland. Whilst the programme is running, each of our regional offices makes a donation of up to £6,000 every quarter to local organisations.

We're proud to be one of Team GB's official partners for Paris 2024. In the lead up to the Olympics we'll be posting lots of exciting content in partnership with Team GB, from athlete appearances to competitions and challenges.

Showcase your style

Why not share your own photos on Instagram using #lovemypersimmonhome for a chance to win a £100 Next voucher. Visit our Facebook page for terms and conditions.