Privacy Policy

2.1 We collect Personal Data directly from you via the Sites or when we meet with you at our sales sites and via other communications between us when you make enquiries with, or purchase or fund (in whole or part) the purchase of a property from us, or when you enter one of our competitions or prize draws; including:
2.1.1 Your name, date of birth, home address(es), home and mobile telephone number(s), email address(es) and employment information;
2.1.2 Information about your transactions with us including your mortgage provider and mortgage status, loan confirmation unique identification number (for Deposit Unlock transactions) and purchaser status, e.g. first time buyer;
2.1.3 Information and documentation you provide when you respond to requests to submit personal information about yourself, such as identity documents;
2.1.4 Records of written and verbal communications between us either electronic or written;
2.1.5 Financial records to evidence the existence and source of funds when you purchase a property from us or fund £10,000 or more of the price of a property being purchased from us
2.1.6 Information regarding your use of the Sites, including when you access the Sites, which parts of the Sites you access most often and the developments and properties that you view on the Sites or save. This information is collected by actively tracking and recording your browsing activity and collected through the use of cookies (please see section 9 for further detail);
2.1.7 CCTV images if you attend on our premises where we use CCTV recording (see under 'CCTV' below);
2.2 We may also collect your Personal Data from third parties, for example:
2.2.1 From searches of Credit Reference Agencies (“CRAs”) and Fraud Prevention Agencies (“FPAs”) of their records relating to you;
2.2.2 From third party online providers of identity verification checks which we use and to whom you provide your personal information to enable identity verification checks to be undertaken on you;
2.2.3 From public records (e.g. the electoral roll);
2.2.4 From other third parties with your consent (for example your solicitor or mortgage broker);
2.2.5 From our customers, where you have agreed to fund all or part of their purchase of a property from us and they have provided your personal information to us.

4.1 We may share your Personal Data, including your name, address, email address and telephone number, with:
4.1.1 Third parties which provide services for us where necessary for the delivery of our products and services, for example:
(a) Contractors who undertake snagging work on our behalf;
(b) Collection agents who act on our behalf (for example to collect ground rent);
(c) Third parties who administer agreements on our behalf (for example shared equity loans if you have entered into such an agreement with us);
(d) Suppliers who provide or make provisions to provide services to, or in relation to your property;
(e) Management companies and managing agents or other third parties acting for such management companies in accordance with the terms of your home purchase plan;
(f) One or more specified estate agents where you enter into a Home Change agreement with us or where we arrange the marketing of your existing home in a part exchange deal;
(g) Home warranty suppliers such as LABC and Premier Guarantee in order to support the administration of the relevant warranty;
(h) NHBC in order to support the administration of your Buildmark Policy where applicable;
(i) Insurance intermediaries such as Gallagher Re in respect of the Deposit Unlock Scheme.
4.1.2 Other third parties with your consent and where you request we introduce you to them, for example mortgage brokers and bodies including the NHBC for the purposes of undertaking market research analysis in respect of purchasers of new homes;
4.1.3 Law enforcement agencies or regulatory bodies where we are required to do so in order to comply with a regulatory or legal provision;
4.1.4 Credit reference agencies and fraud prevention agencies;
4.1.5 Our professional advisers;
4.1.6 Those companies named in the definition of Data Controller under paragraph 1.1 of this Notice (all of those companies being in the same group of companies) for fulfilling those purposes set out in paragraph 3 above;
4.1.7 Local authorities if we are under a legal obligation to do so and utility companies who supply energy to your new home;
4.1.8 Homes England or similar or equivalent body in relation to any Help to Buy, First Homes or other purchase-assistance scheme promoted and/or run by such body from time to time;
4.1.9 Where you purchase a property subject to a shared equity/ownership arrangement, any entity to which we sell the freehold interest in that property where necessary for their contract with you in respect of the leased portion of the property.

6.1 We may undertake searches of CRAs to verify your identity when you apply to reserve a property on one of our sites. We do this by submitting your Personal Data to them. We need to undertake such searches in accordance with anti-money laundering laws. If we undertake such a search for these purposes it will leave a 'soft’ footprint on your credit file.
6.2 If you apply for a shared equity loan with us, we will undertake fuller searches with CRAs and FPAs which go beyond verification of your identity and enable us to review your credit history. We do this to assess creditworthiness and product suitability, manage your account, trace and recover debts and prevent criminal activity and this may leave a 'hard’ footprint on your credit file.
6.3 Where you borrow from us under a shared equity loan, we may give details of your accounts and how you manage it to CRAs. If you borrow and do not repay in full and on time, in accordance with the terms of your loan, CRAs may record the outstanding debt. This information may be supplied to other organisations by CRAs and FPAs to perform similar checks and to trace your whereabouts and recover debts that you owe. Records remain on file for 7 years after they are closed.
6.4 If you provide false or inaccurate information to us and fraud is identified, details will be passed to FPAs.
6.5 You can find more information about the various CRAs and the ways in which they use and share your personal information at http://www.experian.co.uk/crain/index.html or you can contact the agencies directly:
o TransUnion Information Group, Customer Relations, One Park Lane, Leeds, LS3 1EP, Tel: 0330 024 7574 or visit www.transunion.co.uk
o Equifax Ltd, Customer Service Centre, PO Box 10036, Leicester, LE3 4FS, Tel: 0800 014 255 or visit www.equifax.co.uk
o Experian Ltd, Consumer Support Centre, PO Box 9000, Nottingham, NG80 7WF, Tel: 0800 013 8888 or visit www.experian.co.uk
6.6 We may send you links to online third party providers of identity verification checks which we use to verify your identity for the purposes of our legal compliance with anti-money laundering laws. You will be asked by them to input your personal information directly to them to facilitate such checks, the results of which will be provided to us.

15.1 Your personal information is protected under data protection laws and you have a number of rights (see below) which you can seek to exercise. Please contact us in writing, by email or telephone using the details shown under 'Contact and Complaints' below if you wish to do so, or if you have any queries in relation to your rights. Please note these rights do not apply in all circumstances. We may need to verify your identity before we can respond to any request to exercise your rights.
15.2 Right of access - subject to certain exceptions, you have the right of access to your Personal Data that we hold.
15.3 Right to rectify your personal information - If you discover that the information we hold about you is inaccurate or incomplete, you have the right to have this information rectified (i.e. corrected).
15.4 Right to be forgotten - You may ask us to delete information we hold about you in certain circumstances. This right is not absolute and it may not be possible for us to delete the information we hold about you, for example, if we have an ongoing contractual relationship or are required to retain information to comply with our legal obligations.
15.5 Right to restriction of processing - In some cases you may have the right to have the processing of your personal information restricted. For example, where you contest the accuracy of your personal information, its use may be restricted until the accuracy is verified.
15.6 Right to object to processing - You may object to the processing of your personal information when it is based upon our legitimate interests. You may also object to the processing of your personal information for the purposes of direct marketing and for the purposes of statistical analysis.
15.7 Right to data portability - You have the right to receive, move, copy or transfer your personal information to another controller when we are processing your personal information based on consent or on a contract and the processing is carried out by automated means.

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Buyers guides

1: Introduction

2: How we collect your personal data

3: How we use your personal data

4: Sharing your personal data

5: Our legal basis for using your personal data

6: Credit reference agencies ("CRAS"), fraud prevention agencies ("FPAS") and online identity verification

7: Competitions & prize draws

8: CCTV

9: Use of cookies

10: Links to other sites

11: How long we will keep your personal data

12: Transfer of your personal data

13: Security

14: Marketing and opting-out

15: Your rights

16: Changes

17: Contact & complaints

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