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Cookies

Last updated March 01, 2020

This Cookie Policy explains how Persimmon PLC ("Company", "we", "us", and "our") uses cookies and similar technologies to recognise you when you visit our websites at https://www.persimmonhomes.com, ("Websites"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Persimmon PLC) are called "first party cookies". Cookies set by parties other than the website owner are called "third party cookies". Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

Why do we use cookies?

We use first and third party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Websites for advertising, analytics and other purposes. This is described in more detail below.

The specific types of first and third party cookies served through our Websites and the purposes they perform are described below (please note that the specific cookies served may vary depending on the specific Online Properties you visit):

How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.

The Cookie Consent Manager can be found in the notification banner and on our website. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser's help menu for more information.

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.

The specific types of first and third party cookies served through our Websites and the purposes they perform are described in the table below (please note that the specific cookies served may vary depending on the specific Online Properties you visit):

Essential website cookies:

These cookies are strictly necessary to provide you with services available through our Websites and to use some of its features, such as access to secure areas.

Name:	__tlbcpv
Purpose:	Used to record unique visitor views of the consent banner.
Provider:	.termly.io
Service:	Termly View Service Privacy Policy
Country:	United States
Type:	http_cookie
Expires in:	1 year

Name:	.ASPXANONYMOUS
Purpose:	Enables the site to maintain an anonymous user ID to track unique users within a session without them logging in or otherwise identifying themselves.
Provider:	www.persimmonhomes.com
Service:	.NET platform. View Service Privacy Policy
Country:	United Kingdom
Type:	server_cookie
Expires in:	2 months 9 days

Name:	ASP.NET_SessionId
Purpose:	Used by Microsoft .NET-based sites to maintain an anonymized user session by the server. This cookie expires at the end of a browsing session which is determined by the application configuration.
Provider:	www.persimmonhomes.com
Service:	.NET platform View Service Privacy Policy
Country:	United Kingdom
Type:	http_cookie
Expires in:	session

Performance and functionality cookies:

These cookies are used to enhance the performance and functionality of our Websites but are non-essential to their use. However, without these cookies, certain functionality (like videos) may become unavailable.

Name:	ARRAffinity
Purpose:	Used by websites running on the Windows Azure cloud platform for load balancing.
Provider:	.www.persimmonhomes.com
Service:	Azure View Service Privacy Policy
Country:	United Kingdom
Type:	http_cookie
Expires in:	session

Analytics and customization cookies:

These cookies collect information that is used either in aggregate form to help us understand how our Websites are being used or how effective our marketing campaigns are, or to help us customize our Websites for you.

Name:	_gat#
Purpose:	Enables Google Analytics regulate the rate of requesting. It is a HTTP cookie type that lasts for a session.
Provider:	.persimmonhomes.com
Service:	Google Analytics View Service Privacy Policy
Country:	United Kingdom
Type:	http_cookie
Expires in:	1 minute

Name:	_ga
Purpose:	It records a particular ID used to come up with data about website usage by the user. It is a HTTP cookie that expires after 2 years.
Provider:	.persimmonhomes.com
Service:	Google Analytics View Service Privacy Policy
Country:	United Kingdom
Type:	http_cookie
Expires in:	1 year 12 months 4 days

Name:	_gid
Purpose:	Keeps an entry of unique ID which is then used to come up with statistical data on website usage by visitors. It is a HTTP cookie type and expires after a browsing session.
Provider:	.persimmonhomes.com
Service:	Google Analytics View Service Privacy Policy
Country:	United Kingdom
Type:	http_cookie
Expires in:	1 day

Advertising cookies:

These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

Name:	_gcl_au
Purpose:	Used by Google AdSense for experimenting with advertisement efficiency across websites using their services.
Provider:	.persimmonhomes.com
Service:	AdSense View Service Privacy Policy
Country:	United Kingdom
Type:	http_cookie
Expires in:	3 months

Name:	fr
Purpose:	Used by Facebook to collect a unique browser and user ID, used for targeted advertising.
Provider:	.facebook.com
Service:	Facebook View Service Privacy Policy
Country:	Ireland
Type:	server_cookie
Expires in:	3 months

Name:	_fbp
Purpose:	Facebook tracking pixel used to identify visitors for personalized advertising.
Provider:	.persimmonhomes.com
Service:	Facebook View Service Privacy Policy
Country:	United Kingdom
Type:	http_cookie
Expires in:	3 months

Name:	IDE
Purpose:	Used to measure the conversion rate of ads presented to the user. Expires in 1.5 years.
Provider:	.doubleclick.net
Service:	DoubleClick View Service Privacy Policy
Country:	United States
Type:	http_cookie
Expires in:	1 year 12 months 4 days

Social networking cookies:

These cookies are used to enable you to share pages and content that you find interesting on our Websites through third party social networking and other websites. These cookies may also be used for advertising purposes.

Name:	personalization_id
Purpose:	Used on sites that share Twitter content and with Twitter share plugin. Persistent cookie that is set for 730 days
Provider:	.twitter.com
Service:	Twitter View Service Privacy Policy
Country:	United States
Type:	http_cookie
Expires in:	1 year 12 months 4 days

What about other tracking technologies, like web beacons?

Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Websites or opened an e-mail including them. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

Do you use Flash cookies or Local Shared Objects?

Websites may also use so-called "Flash Cookies" (also known as Local Shared Objects or "LSOs") to, among other things, collect and store information about your use of our services, fraud prevention and for other site operations.

If you do not want Flash Cookies stored on your computer, you can adjust the settings of your Flash player to block Flash Cookies storage using the tools contained in the Website Storage Settings Panel. You can also control Flash Cookies by going to the Global Storage Settings Panel and following the instructions (which may include instructions that explain, for example, how to delete existing Flash Cookies (referred to "information" on the Macromedia site), how to prevent Flash LSOs from being placed on your computer without your being asked, and (for Flash Player 8 and later) how to block Flash Cookies that are not being delivered by the operator of the page you are on at the time).

Please note that setting the Flash Player to restrict or limit acceptance of Flash Cookies may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with our services or online content.

Do you serve targeted advertising?

Third parties may serve cookies on your computer or mobile device to serve advertising through our Websites. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details or other details that directly identify you unless you choose to provide these.

How often will you update this Cookie Policy?

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

Where can I get further information?

If you have any questions about our use of cookies or other technologies, please email us at company.secretarial@persimmonhomes.com or by telephone on 01904 642199 (quoting the reference ‘Cookie Policy’).

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