Persimmon Homes

Local football club scores cash boost

21 February 2022

A local football club in Staffordshire looking to upgrade its facilities and become a focal point in the community has received a major cash boost.

West Midlands has awarded Stone Old Alleynians Football Club a £1,000 grant as it continues to support local groups and charities in the area.

We've donated up to £64,000 a month to fund initiatives as part of the highly successful Community Champions scheme.

Founded in 1962, Stone Old Alleynians FC has recently embarked on an ambitious project to become a hub for football in the town by expanding into a multi-section club.

In the past 18 months, it has created over 20 new teams and now has 500 registered members ranging from six to 60. The club are also looking to increase to 25 teams and 600 members for the start of next season.

Richard Jones, from the club, said: “Stone Old Alleynians Football Club is delighted to receive a generous grant of £1,000 from Persimmon Homes and their Community Champions programme.

“We are planning on running both a girls and boys small-sided summer tournament in June, with each event expecting to host up to 60 teams.

“It will be a huge effort on the part of the club and its volunteers but with the grant from Persimmon Homes it will make it much easier for us to secure the equipment and facilities we need to make the events a success.”

David Greengrass, Sales Director Designate for West Midlands, said: “We’re extremely excited to be supporting Stone Old Alleynians FC this month.

“The club has already invested heavily into the facilities at a local high school to house the multitude of new teams, but when we spoke to Richard we were drawn in by his passion and motivation so we wanted to lend a helping hand.  

“Working together, both the club and Alleyne’s Academy are hosting a wide range of events endorsed by governing bodies such as The FA, with the eventual hope of upgrading the existing football facilities for both the school and wider community.”

To apply for Community Champions funding visit

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Supporting your communities

Our Community Champions programme was established in 2015 and has already donated more than £3 million to over 3,500 good causes across Great Britain. Every month whilst the programme is running, our 32 regional businesses together give away 64 donations of up to £1,000 each. It's easy to apply for your local good cause.

Persimmon Homes is delighted to be joining forces with Team GB: the Great Britain and Northern Ireland Olympic Team run by the British Olympic Association, to give away an amazing £1 million to support children across England, Wales and Scotland.

Our hugely successful Community Champions programme has already donated more than £1 million to good causes in England, Wales and Scotland. Every month we give away 60 donations of up to £1,000 each to local groups and charities.

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