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Persimmon Homes

Persimmon sets out its top ten property wishes for 2011

21 January 2011

Following another remarkable 12 months for the property market, Rob Allen, sales director for Persimmon Homes South Coast, looks ahead to 2011 and sets out the homebuilders top ten ‘musts’ for the housing market in the New Year.

Rob comments; “Forecasts at the beginning of 2010 were full of gloom and, although the property sector has undoubtedly been through a torrid time, the past twelve months have not been as catastrophic as many initially feared.

“The Government has made some steps towards boosting the housing market in 2010, such as the introduction of Kickstart which aimed to provide an injection of funds to allow work to re-start at previously mothballed sites. Although this has provided a certain amount of relief there is still a lot of work that needs to be done to get the property market back on track.

“There are certain factors that I would like to see addressed by the Government, banks and local authorities in particular that, if tackled, could allow us to see more signs of improvement by the end of 2011 at least.”

  1. Mortgage lending – This has proven to be one of the biggest stumbling blocks to the recovery of the property market. There are many people out there who want to buy and feel they are in a position to move forward but can’t, indicating that access to mortgages is still the main problem for potential buyers. Banks have tightened their requirements leaving many in a position where they are aren’t able to buy.
  2. Confidence – Instilling a feeling of confidence in the housing market in the public is vital. There is still a sense of uncertainty around property and some people remain hesitant about the stability of the sector but the reality is that we are in a much stronger position than we were this time last year.
  3. Assistance for first time buyers – First time buyers are undoubtedly the lifeblood of the housing market and initiatives such as HomeBuy Direct, the Government backed shared equity scheme, that was introduced in 2009 are vital in helping the flow of first timers to continue.
  4. Planning – The property sector is one of the major pillars for the UK economy and delays in planning can have major effects on both the strength and speed of the recovery. We would hope to see delays in planning that have occurred throughout the year in 2010 becoming a thing of the past for 2011.
  5. Investing in the future – The industry needs to take action to foster skills in planning and construction through training. Everyone needs to play their part in helping to provide necessary experience and training for the next generation of property professionals.
  6. Building on the recovery – The onus is on everyone from housebuilders to the banks to ensure that the momentum seen so far in 2010 continues into 2011 and that together we build on the green shoots of recovery that have already occurred.
  7. Schemes and incentives – Buying initiatives are paramount for new purchasers and schemes such as part exchange and shared equity are what gets people through the door and often is the only way they are able to buy. HomeBuy Direct was the perfect tool for the housing market and is what is needed to help spur further growth in the sector.
  8. Sustainability – 2010 has seen the introduction of Space4 technology across the majority of our sites making our homes 50 per cent more energy efficient than traditional houses allowing househunters to save hundreds of pounds on fuel bills each year. Promoting sustainability will continue to be a priority for ourselves and the Government in 2011 – the implementation of the feed-in-tariff system has been a step in the right direction, encouraging the take up of small scale renewable energy regeneration.
  9. Product – This year we have seen more and more buyers looking for traditional properties which we have now factored into our plans for 2011. Listening to what our buyers are looking for and trying to provide it for them is absolutely key and will continue to be the focus for planning going forward.
  10. Valuations – Whether you are buying or selling, accurate valuations can be the make or break decision for any property deal and deciding on a fair price for all parties involved is crucial.

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