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This region connects the West Coast of Wales with the borders of Shropshire and Herefordshire, among others. Its counties include Carmarthenshire, Ceredigion, Powys, and Gwynedd.

Away from the city life of Swansea, the towns of Aberystwyth, Brecon, Cardigan, Hay-on-Wye, Lampeter and Llandovery are picturesque alternatives for local amenities, memory-filled trips, entertainment and leisure.

For a day at the seaside, you can visit the historic town of Aberystwyth and enjoy the beaches of Cardigan Bay. Those looking for an outdoor challenge, Waun Fach in the Black Mountains awaits. And if you’re after a spot of culture, the Hay on Wye Literary Festival is an annual highlight.

This region is a stone’s throw from the Brecon Beacons – a national park that’s a landmark for the whole of Wales. The largest bay in the British Isles, Cardigan Bay dominates the West Coast, and Pembrokeshire is home to hidden waterways – Cleddau River and the Daugleddau estuary.

The rugged Black Mountains can be seen on the edge of the region, and the Welsh Marches have a gentler landscape along the border with England.

Choosing your new home is one of the biggest decisions in life, and with options like Help to Buy schemes in Wales, it could be more achievable than you think. Our mission is to make that journey easy and your dream home a reality. To take that next step, chat with our team today.

To explore locations in Mid and West, browse our new developments below, including the City of Cardiff, Blackwood and more…

South East Wales is home to the city of Cardiff, Gwent, Mid Glamorgan, Monmouthshire, Newport, South Glamorgan and Rhondda Cyon Taf. Cardiff grabs the big city limelight, with the towns of Abergavenny, Barry, Bridgend, Gwent, Caerphilly, Merthyr Tydfil and Newport also providing excellent local amenities for the region.

With sport in the national mind, the Wales Millennium Centre is a proud landmark, and the great Severn Bridges stand out from the crowd too. The Brecon Beacons are on the horizon in this region, a dramatic National Park with Pen y Faw at its heart. For somewhere a bit more easy going, the Glamorgan heritage coast is a mix of castles, countryside, coves and coastal paths.

Since Cardiff is the home of Welsh Rugby Union, this is a perfect location for sports fans. The National Museum is another highlight in this region, and you can take your pick of castles to visit, with Caerphilly being the largest. Certainly well-connected, South East Wales also has access to the nation’s only international airport, and has a fast-track route into England via the M4 and the two majestic Severn bridges.

Choosing your new house is one of the biggest decisions in life. Our mission is to make that journey easy and your dream home a reality. To take that next step, chat with our team today. To explore locations in South East Wales, browse our new developments below, including Pontyclun, Newport and more…

Carmarthenshire reaches into the Brecon Beacons National Park, and Pembrokeshire’s coast itself is a National Park. The city and county area of Swansea includes the beautiful Gower Peninsular, and Neath Port Talbot is a focal point for industry.

The region’s two cities: Swansea and St Davids, couldn’t be more different in size and culture, and offer a variety in terms of city life for locals. From coast to countryside, the towns also give new homeowners so much to see and do. Must-sees are the historic town of Pembroke – complete with castle – and the seaside town of Tenby. Carmarthen, Fishguard, Haverfordwest and Llanelli are important centres too.

This stunning region includes 180 miles of coastal National Park, plus the Gower Peninsula Area of Outstanding Natural Beauty. Inland, you can see the sea from the Preseli Hills, and landmarks to put on your list for days out include Pembroke Castle, St David’s Cathedral.

For creative inspiration, you can visit Dylan Thomas’ boathouse at Laugharne. You can also walk along the Pendine Sands – seven miles of sand made famous by Malcolm Campbell’s historic land speed record. Make sure you soak up the seaside atmosphere in Tenby and Saundersfoot, in this ever-popular holiday region, and take in the National Waterfront Museum in Swansea.

Choosing your new house is one of the biggest decisions in life. Our mission is to make that journey easy and your dream home a reality. To take that next step, chat with our team today.

To explore locations in South West Wales, browse our new developments below, including St Davids, Johnstown and more…

Some of the country’s best-known landmarks and attractions are in the South East. Starting with historic and heritage sites, there’s the royal Windsor Castle, Dover Castle, Blenheim and Hampton Court Palaces, and Highclere Castle - one for Downton Abbey fans.

For those looking for a little more active, your new home will provide close access to some of the most beautiful landscapes to explore. The Southdowns Way is a coastal walk starting from Winchester and includes the iconic chalky cliffs of the Severn Sisters. If you’re in Sussex, download the Sussex Walk app and you’ll find ten walks in and around Brighton, featuring Devil’s Dyke. Literature lovers can fully immerse themselves in the Regency era with Jane Austen’s Circular Walk in Hampshire.

The Universities of Cambridge and Oxford are world-renowned, or you can also choose from Reading, Southampton, Plymouth and Kent universities. . Colleges like Brighton and Winchester are also prestigious, and there are plenty of high-performing schools throughout the region, too.

The region is considered to be an economic powerhouse, with logistics, energy, digital and manufacturing just some of its thriving industries. Reading & Thames Valley is the headquarters of well-known businesses, while the Cambridge-Milton Keynes-Oxford Corridor is known for its growth potential. From education to reaching the height of your career, the South East is the ideal region in which homebuyers can make their mark.

Persimmon has a variety of new builds throughout the South East, including Buckinghamshire, Hampshire, Kent and Surrey. Whether you’re looking to settle down in the picturesque countryside, walk the cobblestone streets of Oxford or live close to London, we can help you find your dream home. Explore our range of housing developments above, or speak to our team to find out more.

Whether you’re based in Bromley, Hayes, Harrow or Romford, Greater London gives you access to outstanding local amenities, excellent schools and high street shopping – all while staying connected to central London. Enjoy vibrant markets, family parks and a wealth of dining and entertainment, right on your doorstep.

Despite being on the edge of a capital city, you’re never far from nature. Explore Epping Forest’s 6,000 acres, unwind in Richmond Park or venture just beyond the M25 to walk the rolling hills of the Surrey Hills AONB. For culture, there’s Hampton Court Palace, the National Maritime Museum and more – perfect for weekends spent exploring.

With quick rail routes into central London and excellent links to the M25, commuting is effortless. Heathrow, Gatwick, Luton and Stansted airports are all within easy reach, and St Pancras International offers Eurostar connections to Europe. Whether you’re travelling for business or pleasure, Greater London puts the world at your feet.

Explore our stunning new homes in Greater London and discover your ideal new sanctuary today. Browse our new developments below, or contact our executive team to reserve your appointment today.

Whether you’re walking through the Pennines, visiting historic Hadrian’s Wall in Cumbria, or strolling the sandy shores of Formby and Crosby, the North West is made for open-air living. From rural retreats in Cheshire to edge-of-park locations near the Lakes, this is a region that embraces the outdoors in every season.

Manchester and Liverpool may headline the region, but every town has its own story to tell. Blackpool’s seafront sparkles with nostalgia, Preston is rich in local history, and Chester’s timber-framed buildings bring charm to daily life. With shopping destinations like Liverpool ONE and the Arndale Centre, plus a legendary music and nightlife scene, you’re never short of things to explore.

Whether you’re starting a career, raising a family or planning your next chapter, the North West offers the perfect backdrop. With excellent schools, growing business hubs, top universities and green villages nestled between, this is a place where modern life meets timeless beauty – and where your new home can truly feel like home.

Explore our stunning new homes in the North West and discover your ideal new sanctuary today. Browse our new developments below, or contact our executive team to reserve your appointment today.

With a new build home in the North East, you’ll have access to the seaside, wide open green spaces and exciting cities. Due to their proximity and great transport links, you’re never far away from what the region has to offer. The coastline features dramatic beaches without the crowds. The region is home to great seaside destinations like trendy Tynemouth and picturesque Amble. There’s no shortage of open countryside, but the Northumberland National Park and the North Pennines are both Areas of Outstanding Natural Beauty.

The region’s cities, Sunderland, Durham and Newcastle upon Tyne, offer culture, great career opportunities and plenty of fantastic events to suit any interest. Whether you’re a first time buyer, retiring, starting a family or simply want a slower pace of life, you’ll be spoilt for choice.

There’s a huge range of shopping and amenities available in the region. From Gateshead’s MetroCentre, the UK’s second largest shopping centre, to independent boutiques studding Durham’s windy streets, you can find everything that you need and more within easy reach of your new home.

If you get tired of shopping, you can indulge in the great restaurants that make up the region’s thriving food scene. From fresh seafood to international restaurants, you can find everything from casual dining to Michelin-star experiences. What’s even better is that this isn’t confined to one town or city, you’ll be able to discover great cafes, bars and restaurants all close to your new build.

Even from the centre of Newcastle, outstanding countryside is within easy reach. With endless miles of footpaths and trails, there’s no shortage of wonderful walks in the region to enjoy with your dog. The North East also benefits from some of the best pubs in the country, so there’ll always be plenty of great warm and cosy dog-friendly places to finish at.

With Persimmon developments across the region, we have properties available on the coast, in the country and in towns and cities. Browse our available homes and get in touch if you’d like to find out more.

Whether you’re after a rural location that offers excellent connections to London and the cities of the East, or a more modern city-pace of life – the East of England has the best both. New homeowners here benefit from the region’s deep sense of history, a long coastline, wide-open countryside and strong cultural and transport links with London. Other key cities include the world-famous centre of education that is Cambridge, the historic riverside city of Norwich and the beautiful London commuter haven of St Albans.

Escaping into the country is easy in this region. When planning your day out you’ve got the stunning counties of Bedfordshire, Cambridgeshire, Essex, Hertfordshire, Norfolk and Suffolk to choose from. the ancient woodlands of Epping Forest

And for history-lovers the cathedral cities of Cambridge, Chelmsford, Ely, Norwich and Peterborough offer some of Britain’s best architecture and national landmarks – including roman walls, ancient university colleges, and picturesque cobbled streets. For coastal scenery, the unique waterways of the Fens connect to The Wash, plus the Dedham Vale and Suffolk Heath & Coasts Areas of Outstanding Natural Beauty offer miles of sandy beaches that overlook the North Sea.

When buying a new build in Yorkshire and Humberside, you can benefit from its great transport links. If you travel for work or visit friends and family around the country, you’re well connected. Trains to London can take as little as 100 minutes, and there are excellent road links to the rest of the UK. Leeds Bradford Airport also offers flights to a range of destinations in the UK and Ireland.

Yorkshire has a fantastic variety of schools and universities. Around the county, there are more than 250 primary and secondary schools that have been ranked Outstanding by Ofsted. There are 12 universities, including three in the top 25 in the UK. So if you’re buying a new property in Yorkshire as a young family, you can rest assured that there are plenty of great education opportunities for your children.

A new home in Yorkshire and Humberside is a ticket to the great outdoors. With the Yorkshire Dales, the Peak District and the North York Moors within easy reach of urban areas and beautiful countryside throughout, there’s a reason Yorkshire is called God’s Own County. With all this natural space on your doorstep, you can enjoy an active, healthy lifestyle and reap the benefits that nature has on our wellbeing.

Yorkshire isn’t all about the countryside, though. With picturesque, historic towns and cities like York and Harrogate, and vibrant, bustling cities like Leeds, Hull and Bradford - named the UK City of Culture 2025 -, there’s plenty of culture and dynamism, too.

With Persimmon developments across Yorkshire and Humberside, you can choose from town, city, rural and seaside locations. With outstanding countryside within easy reach and no shortage of things to do in the county’s urban centres, buying a new house here means you can enjoy the best of both worlds.

With a large number of schools and universities available throughout the region, it’s only natural that a wealth of career opportunities follow. Whether you’re a recent grad or are looking to start the next chapter of your career, you won’t struggle to find work in a sector you’re passionate about when buying a home.

The West Midlands, is home to 53,000 financial businesses and professional services, the largest number outside of London. Manufacturing is one of its strongest sectors, with one third of British cars being made here, but tech and digital companies also thrive. Fintech and gaming are big players for the region - in fact, 25% of UK’s computer games are developed in this location alone.

But if you’d rather take the helm and run your own business, then you’re in the right place. Birmingham in particular has attracted many entrepreneurs, with many finding success within the city and beyond. If you’re keen to make your mark from the comforts of your own home, then a West Midland home is for you.

But it’s not all work and no play here in the West Midlands. There’s plenty to enjoy with all the family that can be easily accessed from your new build. Favourites include West Midland Safari Park, Cadbury’s World and watching one of the many, many sporting events.

You’ll also quickly fill your calendar with the different festivals and events that take place throughout the year. Grab a pint at one of the world’s largest St Patrick’s Day celebrations, watch dizzying dance shows and breath-taking theatre performances or sit back and admire the fireworks at Chinese New Year.

And, while they are known for their industrial settings, the region also has green spaces, too. Take a stroll along meandering rivers and canals, hike up and down rolling hills or discover hidden treasures like ancient castles and remains. These pockets of tranquillity provide a breath of fresh air away from the region’s urban settings, are great for hiking and cycling and add some versatility to your life. A new build here unlocks a wealth of activities and amenities to immerse yourself in on a regular basis.

The West Midlands is a real frontrunner for the UK, providing a lifestyle like no other. Persimmon are excited to welcome you to the region, helping you find the perfect home to settle down in at the end of your busy day. See our housing developments to see what’s available or get in touch and tell us what it is you’re looking for.

If you’re lucky enough to live here, work and play come hand in hand. If you're after that perfect work-life balance, this region is home to beautiful coastlines and countryside that will delight all ages. And our new builds in the South West make accessing all that the area has to offer easy.

Rural doesn’t always mean remote. Along with its key transport routes, the South West’s vibrant cities and towns attract business and create opportunities. And with its proximity to London, you have a wealth of commuter locations available.

With endless ideas for days out, it has an incredible array of epic historical and natural sites. Most notably, you can visit the Georgian city of Bath, pre-historic Stonehenge, Plymouth’s historic waterfront, Bristol’s iconic suspension bridge, Salisbury Cathedral and the extraordinary Glastonbury Tor.

Rich in history and heritage, you have the cities of Bath, Bristol, Exeter, Gloucester, Plymouth, Salisbury, Truro and Wells great cities to choose from. For nature lovers, there’s plenty of space for everyone in the Dartmoor and Exmoor National Parks. Also, Salisbury Plain covers 300 square miles, the Jurassic Coast stretches for 95 miles, and the incredible New Forest is an astonishing 200 square miles.

Choosing your new house is one of the biggest decisions in life. Our mission is to make that journey easy and your dream home a reality. To take that next step, chat with our team today. To explore locations in the South West, browse our new developments below, including Purton, Tewkesbury and more…

For epic architecture, the local counties are home to some of the UK’s most treasured historical sites. Lincoln Cathedral is a prime example, and you also have the cathedral cities of Derby and Leicester for fascinating family days out.

Over in neighbouring Warwickshire, you’ll also find Stratford-upon-Avon, the birthplace of Sir William Shakespeare. A quintessential English day out for the whole family, you can enjoy year-round performances at The Royal Shakespeare Theatre and its sister venue, The Swan Theatre.

The Midlands include Derbyshire, Leicestershire, Lincolnshire (North and North East Lincolnshire are part of Yorkshire and the Humber), Northamptonshire, Nottinghamshire, and Rutland. Each county features stunning countryside, and you’ll also discover Areas of Outstanding Natural Beauty such as the Lincolnshire Wolds and part of the epic Peak District that can be found in Derbyshire. Affectionately known as ‘Skeggie’, the traditional seaside town of Skegness offers coastal views along the North Sea, fun at the pier – and, of course, fish and chips.

The major cities in the region are Derby, Leicester, Nottingham, Lincoln and Northampton. The first three are close together, so a new home in Loughborough for example is a base that provides excellent work opportunities and easy commuting.

And with the M1 and A1 running through the region you also have easy transport access to London. Various train routes also provide fast connections, for example, a journey from Leicester to London St Pancras can take just over an hour. When international travel calls, you have the very convenient East Midlands Airport that offers flights across the globe.

Glasgow rules the roost as the region’s only city, but the towns across Glasgow and Strathclyde all have their own strengths and include Ayr, Dumbarton, Carluke, East Kilbride, Irvine, Kilmarnock, Lanark, Paisley and Strathclyde.

Home to the Scottish Opera, the Scottish Ballet, the National Theatre of Scotland and the Gallery of Modern Art – Glasgow is a creatively rich city, with so much to see and do.

If you love life in the great outdoors, you can set off into the Clyde Muirshiel Regional Park, the Seven Lochs Wetland Park, or take a ferry from Ardrossan to the Isle of Arran. For city life excitement, Glasgow is great for retail therapy and is renowned for its cultural and culinary credentials.

Part of the urban and rural landscape, the Firth of Clyde is an estuary that defines much of this area. This Scottish landscape wouldn’t be complete without a loch, and Loch Lomond – at the heart of the Trossachs National Park – ticks that box.

And with its distant views of the Isle of Arran, The Ayrshire coast adds long sandy beaches to Strathclyde's list, and the remote hillsides of Argyll & Bute look towards the Hebrides.

As well as the city and suburbs of Edinburgh, the region is divided into three counties: East Lothian, Midlothian and West Lothian. East and West Lothian have the shores of the Firth of Forth in common, while Midlothian has the high ground of the Pentland Hills Regional Park.

Edinburgh Castle commands the skyline as the region’s key landmark, with panoramic views over the Scottish capital. Also home to the largest equine sculptures in the world, the Falkirk Horses or ‘the Kelpies’, tower 30 metres above the Forth and Clyde Canal. The iconic Forth Bridges – the Forth Bridge, Forth Road Bridge and Queensferry Crossing – make a dramatic statement too.

It’s worth noting that West Lothian hosts the great motorway links between Edinburgh, Glasgow and Falkirk, and across the Forth from Queensferry to Dunfermline.

Very much a part of the landscape, the Firth of Forth brings the waters of several Scottish rivers to the North Sea edge. On the horizon, south of Edinburgh, the stunning Pentland Hills can be seen to the east, and the coastline is a 40-mile seascape of beaches and harbours

As the capital, Edinburgh is the region’s centre, however, the main towns of Falkirk, Gorebridge, Linlithgow, Livingston and North Berwick are important business centres too.

The Edinburgh Fringe Festival tops the entertainment bill with an annual extravaganza of street theatre, music, dance and art. The Falkirk Wheel and the Falkirk Horses are a family day out for all ages, and there’s always a round of golf to be had in East Lothian.

With England as a neighbour, this region includes the Scottish Borders and Dumfries & Galloway. The Borders include the historic county of Berwickshire. The towns of Dumfries, Galashiels, Jedburgh, Kelso, Peebles, Selkirk, and Stranraer are some of the area’s focal points.

In the west, Gretna Green is the first landmark over the border. In the east the River Tweed is one of Scotland’s iconic and world-famous salmon fishing rivers. You can take your pick of castles too, so we’ve picked Caerlaverock Castle near Dumfries for its unique triangular shape.

The Galloway Forest was the first place in the UK to be awarded Dark Sky status so it’s much more than just the UK’s largest forest park. For stunning coastal scenery, the Berwickshire coastal path stretches for nearly 30 miles.

Harness the wild North Sea with a day’s surfing at Coldingham Bay – it’s one of the best spots for surfing in Scotland. Visit Eyemouth, one of Berwickshire’s historic fishing villages and a historic haven for smugglers. Make the most of the Galloway Forest Park for breathtaking star-gazing.

This region includes the counties of Angus, Fife, Perth & Kinross, taking in the Fife Peninsular, Loch Leven, the River Tay and the East coast as far as Montrose.

Dundee, Perth and Stirling are the regional cities, with the towns of Arbroath, Dunfermline, Glenrothes, Kinross, Kirkcaldy, Pitlochry, Montrose, and St Andrews as their support team.

Glamis Castle in Angus is the custodian of a thousand years of Scottish history so it’s a major landmark as well as the historic setting for Shakespeare’s Macbeth. The striking design of the V & A Dundee is a cultural landmark you can’t miss.

The River Tay creates its own landscape as the longest river in Scotland. The Fife peninsular has a landscape of beaches, while Loch Leven and the Lomond Hills Regional Park give you a taste of what Scotland is all about.

From the golf courses and beaches of Fife to the V & A Dundee, from Captain Scott’s Antarctic expedition ship to the excitement of Deep Sea World – Scotland’s National Aquarium, there’s something for everyone.

Whether you’re looking for a slower pace of life surrounded by countryside, or great connections to Aberdeen, Inverness, Perth and beyond – North Scotland offers the best of both. New homeowners here enjoy the perfect blend of rugged Scottish landscapes, rich local culture and strong transport links, with easy access to key towns and growing communities.

From the Grampian Mountains to the banks of the River Tay, this is a region known for its space, scenery and friendly atmosphere. It’s a popular choice for families, professionals and anyone seeking beautiful surroundings without sacrificing convenience.

Life in North Scotland brings you closer to nature. From the historic towns of Crieff and Sauchie to the hills, forests and lochs that stretch for miles – you’re never far from the great outdoors. Walking, cycling and adventure sports are all on your doorstep, with national parks and nature reserves providing an ever-changing view.

For those who love history and character, the region’s towns and cities offer castles, cathedrals, ancient stone bridges and market squares. And with a growing number of new communities, including developments like Willowfields and Strathearn Meadow, you’ll find places designed for modern life with a warm, village feel.

Choosing your new home is one of the biggest decisions in life. At Persimmon, our goal is to make that journey straightforward—and help you find a home that’s ready for your future. Take that next step and chat to our team today.

To explore locations in North Scotland, browse our developments below, including in Crieff, Sauchie and beyond.