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Persimmon Homes

Homeless charity bags grand boost from Persimmon

06 September 2021

A charity that provides accommodation for homeless families in Staffordshire has been given a £1,000 boost by one of the country’s leading housebuilders.

The Gingerbread Centre, based in Stoke-on-Trent, offers support packages tailor made depending on the family’s needs and includes advice on budgeting, health, training and managing accommodation. The charity has been handed the grant from Persimmon Homes West Midlands as part of our Building Futures campaign which will deliver more £1m to good causes this year.

Chris Belyavin, from the centre, said: “Thank you Persimmon Homes, our work simply wouldn't be possible without these types of donations. Our Rothesay Court facility provides supported housing for up to 22 homeless families and has an activity club where children can play in a safe and stimulating environment.

“The money will go towards funding the general running of the club and we’ve also been looking at the possibility of including more trips out as well. Every child has the right to play regardless of their circumstances. Losing a home is extremely traumatic and can often leave a child feeling isolated so our activity club provides them with a much-needed distraction.

“Over the last three years nearly 200 children have been helped and supported by the club which is a massive achievement for us but we don’t want it to stop there.”

Building Futures aims to support community groups working with under-18s across three categories – education & arts, health, and sport. A total of 128 grants of £1,000 have been awarded across our 32 regional businesses to improve local facilities and the delivery of vital community projects.

Three initiatives will go on to win £100,000 each through a national online public vote. The winners will be named at a gala dinner for finalists in November.

In each sector – education & arts, health, and sport – as well as the £100,000 first prize, there will be a £50,000 second prize and a £20,000 third prize, while a further 87 shortlisted projects will each receive £5,000.

Chris added: “£20,000 would guarantee the future of our activity club for three years and the £100,000 top prize would ensure an exciting long-term future for The Gingerbread Centre. We’re keeping our fingers and toes crossed that we make the next round because any additional funding would mean the world to us and the people we care for.”

David Greengrass, head of sales for Persimmon Homes West Midlands, said: “Building Futures is all about supporting children's health and education and I can’t think of better fit than The Gingerbread Centre. We’re absolutely delighted to reward their hard work with this £1,000 donation because unless you live in the local area, it’s easy for these vital community projects to go unnoticed.

“Chris and the team are extremely passionate about the people that walk through their doors so it’s been really inspirational to hear about their ambitious plans for the future.”

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Supporting your communities

Our Community Champions programme was established in 2015 and has already donated more than £3 million to over 3,500 good causes across Great Britain. Every month whilst the programme is running, our 32 regional businesses together give away 64 donations of up to £1,000 each. It's easy to apply for your local good cause.

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Persimmon Homes is delighted to be joining forces with Team GB: the Great Britain and Northern Ireland Olympic Team run by the British Olympic Association, to give away an amazing £1 million to support children across England, Wales and Scotland.

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Our hugely successful Community Champions programme has already donated more than £1 million to good causes in England, Wales and Scotland. Every month we give away 60 donations of up to £1,000 each to local groups and charities.

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