Housebuilder set to build funds to save lives at sea
22 June 2012
Persimmon Homes Severn Valley has named The Royal National Lifeboat Institution, Weston-super-Mare (RNLI) as its chosen charity for 2012.
The housebuilder nominated the charity after a renewed focus on supporting local charities and community initiatives.
Throughout the year, Persimmon Homes will raise vital funds for the RNLI through various fundraising activities, which will enable the charity to continue its 24-hour lifeboat search and rescue service around the coasts of the UK.
Without any government funding, the RNLI relies solely on the money raised by volunteers and local businesses to operate.
Nicola Reed, sales and marketing director for Persimmon Homes Severn Valley, said: “With developments located across Weston, Portishead and Bristol it’s an important focus of ours to support the local community.
“The RNLI is an integral part of that community, working tirelessly around the clock to save lives at sea. Funding is essential for the work they carry out and we hope to raise as much money as possible throughout the year.”
Peter Elmont, chair of the RNLI fundraisers in Weston, said: “We are delighted with the generosity and support shown by Persimmon. It doesn’t matter how small the contribution, every penny helps to secure the funding we importantly need to support the crew with the correct equipment and training.”