Persimmon Homes

Local charity receives breakthrough in bid for defibrillator

23 March 2022

A charity in Staffordshire campaigning to help local communities be prepared in the event of a sudden cardiac arrest (SCA) has received a major cash boost.

West Midlands has awarded AEDdonate a £1,000 grant as it continues to support local groups and charities in the area.

We donate up to £64,000 a month to fund initiatives as part of the highly successful Community Champions scheme

AEDdonate is committed to improving survival from out of hospital cardiac arrests, supporting the placement and use of automated external defibrillators (AED) in the local area.

It gives communities the opportunity to fundraise or purchase an AED which can then be registered with a local ambulance trust for use in an emergency.

Neil Arrowsmith, community fundraiser, said: “We’d like to say a massive thank you to Persimmon Homes for this generous donation.

“Around 500 new homes have recently been built on Eccleshall Road, at the Persimmon Homes Udall Grange development, and currently the nearest defibrillator is at a school over a mile away.

“I’ve been campaigning to raise the £2,000 required through door-to-door collections and local traders contributions so this news is a huge boost for us.

Jamie Richards, CEO of AEDdonate, said: “Sudden cardiac arrest kills approximately 60,000 people out of hospital a year in the UK so this funding will go a long way towards helping protect the community in Stone.

“Hopefully in just a couple of months we can expect the Eccleshall Road communal defibrillator to be in place.”

David Greengrass, Sales Director Designate for West Midlands, said: “We’re delighted to support AEDdonate in their bid to improve local facilities in Staffordshire.

“We’re extremely passionate about the people and places where we build and when an opportunity arises to get involved with good causes such as this then we’re always keen to help.

“In this case we hope the defibrillator never needs to be used but the peace of mind and additional safety benefits it will bring to residents is something that you cannot put a price on.”

For more information or to apply for Community Champions funding visit

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Supporting your communities

Our Community Champions programme was established in 2015 and has already donated more than £3 million to over 3,500 good causes across Great Britain. Every month whilst the programme is running, our 32 regional businesses together give away 64 donations of up to £1,000 each. It's easy to apply for your local good cause.

Persimmon Homes is delighted to be joining forces with Team GB: the Great Britain and Northern Ireland Olympic Team run by the British Olympic Association, to give away an amazing £1 million to support children across England, Wales and Scotland.

Our hugely successful Community Champions programme has already donated more than £1 million to good causes in England, Wales and Scotland. Every month we give away 60 donations of up to £1,000 each to local groups and charities.

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