Persimmon Homes

North West Charity receives donation through charitable funding scheme

06 June 2023

Housebuilder Persimmon donates £1,000 to fund lifesaving emergency medical care in the North West of England.

Since 1999, the North West Air Ambulance Charity has hugely impacted the lives of many across the North West.

The charity’s helicopters and critical care cars operate 365 days a year, covering an area of 5,500 square miles. Specialist doctors and helicopter emergency medical service paramedics are on board, bringing the hospital to the scene of the incident for those in a medical emergency.

Just as the many critically ill and injured patients would not have survived without the service the charity provides. The North West Air Ambulance Charity would not be here without the support of its community of fundraisers and partners. The charity is not part of the NHS and doesn’t receive any government funding. They rely entirely on public and corporate donations to carry on saving lives. The North West Air Ambulance Charity must raise over £12 million every year to continue its lifesaving service.

To contribute to funding these life-saving services, North West Air Ambulance Charity has received a donation of £1,000 through housing developer Persimmon’s Community Champions scheme.

The programme operated by Persimmon is open to charities, community groups and local organisations and has made donations of over £1.5 million in the last two years. Donations of up to £6,000 are available to local community and charitable groups every quarter, with applications received via the Community Champions website.  

John Roocroft, Regional Chairman Persimmon Scotland and North West England Region met the team from North West Air Ambulance Charity at their airbase in Barton, Greater Manchester, to hand over a £1,000 cheque to help the charity continue saving lives.

Barbara Keeley, MP for Worsley and Eccles South, also attended the airbase to understand more about the work undertaken by North West Air Ambulance.

Barbara Keeley MP, Member of Parliament for Worsley and Eccles South, said:

“I am pleased to have been invited to witness the presentation of a donation of £1,000 from Persimmon Homes’ Community Champions scheme to the North West Air Ambulance.

“The North West Air Ambulance is a vital service which relies on donations to enable it to continue to carry out its life-saving work.”

Amy Hulston from North West Air Ambulance Charity said: “We are hugely grateful to Persimmon for choosing to support North West Air Ambulance Charity. With support from companies such as Persimmon, we are able to bring the hospital to the patient across the region.”

Attending the presentation, John Roocroft, Regional Chairman Persimmon Scotland and North West England Region, said: “At Persimmon, we’re committed to making a positive contribution to the communities we operate within. Services such as North West Air Ambulance Charity don’t receive government funding and rely solely on charitable donations to remain operational.

“We’re delighted to support the North West Air Ambulance Charity through our Community Champions scheme. The critical work they undertake to save lives is essential, and we hope this donation goes some way to helping the charity continue saving lives.”

If you wish to contribute to the North West Air Ambulance Charity’s lifesaving work, donations can be made at

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At Persimmon we're proud to support our local communities. Our Community Champions programme was established in 2015 and has already donated more than £3 million to over 3,500 good causes across Great Britain. We also have a programme of community events taking place as part of our partnership with Team GB for the 2024 Paris Olympics, along with other great initiatives. 


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