Persimmon Homes

Our donations help reduce loneliness among older people

09 June 2022

An award-winning service that provides care and support for older people in North Staffordshire has received a major cash boost.

West Midlands has awarded MHA Communities North Staffordshire a £1,000 grant as it continues to support local groups and charities in the area.

We donate up to £64,000 a month to fund initiatives as part of the highly successful Community Champions scheme.

The charity enables older people to stay living independently in their own homes for as long as possible, with the best quality of life. 

The scheme's activities programme is designed and led by its members and volunteers to ensure that it provides the required practical and social support.

Liz Daley, from the charity, said: “We’re so grateful to Persimmon Homes for their support in donating £1,000 to our project.

“As the local MHA Communities scheme, we offer a variety of exciting and fulfilling social activities and services for people aged 55 and over. From befriending and lunch clubs to online activities and dance and exercise classes, there's something to suit people of all abilities.

“Our aim is to enable older people to live independently in their own homes for as long as possible, helping them to live later life well, stay connected and supported in their local community.

“With a small staff and many dedicated volunteers, we deliver many groups and services to prevent social isolation and loneliness.

“With this donation from Persimmon we will be able to help fund our current programme and devise new exciting and creative solutions to a need increased by the recent pandemic and help get many older people back out, active, socialising and engaged.”

David Greengrass, Sales Director Designate for West Midlands, said: “We’re pleased to be supporting MHA Communities North Staffordshire with our Community Champions donation this month.

“Liz and the team support over 300 older people every week through social interaction, with the aim of reducing loneliness and isolation, which I think is an essential service for the local community.

“It’s donations like this £1,000 that help them continue this great work every day, so it makes us massively proud to be involved.”

For more information visit, or to apply for Community Champions funding visit

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Supporting your communities

Our Community Champions programme was established in 2015 and has already donated more than £3 million to over 3,500 good causes across Great Britain. Every month whilst the programme is running, our 32 regional businesses together give away 64 donations of up to £1,000 each. It's easy to apply for your local good cause.

Persimmon Homes is delighted to be joining forces with Team GB: the Great Britain and Northern Ireland Olympic Team run by the British Olympic Association, to give away an amazing £1 million to support children across England, Wales and Scotland.

Our hugely successful Community Champions programme has already donated more than £1 million to good causes in England, Wales and Scotland. Every month we give away 60 donations of up to £1,000 each to local groups and charities.

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