Persimmon and Barratt Redrow agree major joint venture on 2,500-home site in Wiltshire

18 November 2024

Ashton Park Agreement

Developers Persimmon and Barratt Homes Bristol have finalised a major joint venture in Trowbridge, Wiltshire, marking a significant step toward delivering thousands of new homes to the community.

Persimmon has been actively collaborating with Wiltshire Council to finalise outline planning permission for up to 2,500 homes at the site. With this new partnership, half of the land has been acquired by Barratt Homes Bristol, marking a major milestone for the scheme.

The high-quality plans will now be jointly delivered by Persimmon and Barratt Homes Bristol and their respective sister companies, Charles Church, David Wilson Homes and Redrow Homes. The outline planning permission is anticipated early in the new year, and while full planning consents for the different phases of the development are required, the ambition for this 177-hectare major urban extension is to see homes that are high-quality and energy efficient.

There will be a multi-million-pound investment for services in the area, which will include education, health, transport and recycling services arenas, as well as 68 hectares of public open space including play areas, green spaces, sports pitches and allotments.

The scheme will support biodiversity on the site through the retention of important habitat features, new planting and the installation of bird and bat boxes and sustainable drainage systems.

The development has been designed to support important bat species at the nearby Biss Wood and Green Lane Nature Park, and an ecology visitors centre will be built on the site. It will also deliver a major infrastructure project with the Yarnbrook and West Ashton Relief Road.

Commenting on the agreement, Persimmon Homes and Charles Church’s Deputy Managing Director for Wessex, Seb Spiller, said:

“Persimmon is delighted to have reached an agreement with Barratt Redrow to deliver up to 2,500 high-quality homes in Trowbridge, opening up the dream of homeownership to local families and meeting housing need in Wiltshire.

“Our plans at West Ashton are incredibly exciting with major strategic highway improvements, biodiversity enhancements, environmental features, public services investments, affordable housing, and a sense of place all central parts of the scheme.

“Large-scale projects like this not only serve to meet the goals of national and local governments, but they help in alleviating the housing crisis on both levels, generating wider benefits for the local community and economy.

“The merits of the scheme speak for themselves and we look forward to working closely with Wiltshire Council and Barratt Redrow to make this vision a reality to the benefit of local families and the community.”

Rob Hart, Managing Director at Barratt Homes Bristol, said:

"We have been working and building homes in this region for many years.

"The plans are incredibly exciting and we are so delighted to be part of this venture and to have this opportunity to bring more homes to local communities in Trowbridge, along with initiatives like our key worker deposit scheme and shared ownership options that are proving so successful in helping buyers get on the housing ladder."

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