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Persimmon Homes

Persimmon feathering its nests for a flock of Aberdare families

17 November 2012

Persimmon’s new Coed Dyffryn site has purchased bird feeders for every single home in the development to coincide with national bird box week.

When it comes to creating the right environment and enviable living conditions in South Wales, Persimmon Homes aren’t just catering for aspiring couples and families.

The property developers are now building a number of comfortable habitats for a flock of bird species, after extremely rare snow buntings were spotted by excited residents in Aberdare.

Snow Buntings, with less than 100 breeding pairs left in the UK, were reported to be seen around the development, along with tree sparrows, chiffchaff, bullfinches and scores of blue tits.

Persimmon’s new Coed Dyffryn site in the town is attracting so many feathered friends that the company has purchased bird feeders for every single home to hang in their gardens, along with a number of bird boxes, to coincide with national bird box week.

Sales executive Sarah Eaton said: “We have been seeing more and more species of birds in the last month alone, so thought it was the perfect time to give something back to the many birdwatchers we appear to have here.

“There are a lot of ‘twitchers’ living here who have commented on the wildlife here, so giving them all bird feeders and boxes is the least we could do.”

Persimmon Homes teamed up with the nearby ASDA to get hold of the bird kits and have also revealed an added incentive to attract homeowners to the area.

From now until the end of March, new buyers will be given free shopping for a year at the nearby supermarket, in a novel new incentive.

Persimmon Homes sales director Sharon Robinson said: “The Coed Dyffryn development is one of our most beautiful and is one of our success stories.

“However, we do have homes still available, and we hope that our free food offer – along with a bird feeder – might attract more people to us.”

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Our hugely successful Community Champions programme has already donated more than £1 million to good causes in England, Wales and Scotland. Every month we give away 60 donations of up to £1,000 each to local groups and charities.

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