Persimmon Homes

Providing cash boost for annual Lichfield Festival

10 May 2022

A charity that provides inspiring multi-arts experiences for people in the Midlands and beyond has received a major cash boost.

West Midlands has awarded Lichfield Festival a £1,000 grant as it continues to support local groups and charities in the area.

We've donated up to £64,000 a month to fund initiatives as part of the highly successful Community Champions scheme.

The charity inspires creativity through performance and participation, with diverse events ranging from dance to drama, classical music to comedy and folk to family workshops.

Alongside ticketed events, it also runs a full programme of free events and Aspire! - a year-round learning and participation programme in schools and the community.

Caroline King, from the charity, said: “Thank you Persimmon Homes, this news couldn’t have come at a better time as we build up to our 40th anniversary event in July.

“This year our flagship ASPIRE! learning and participation event ‘Lichfield Dances’ will increase accessibility to the Arts offering free, participatory dance workshops to the public, and 27 workshops to local schools, who will then be given the opportunity to perform, increasing creativity, confidence and well-being.

“We are passionate about nurturing young talent: our Young Artists and Young Critics series give opportunities to young performers and writers.

“This grant will help us run ASPIRE! and contribute towards revenue expenditure including venue, artist and staff costs so it’s a massive boost.”

David Greengrass, Sales Director Designate for West Midlands, said: “We are delighted to help support the return of such a popular multi-arts event in the Midlands.

“Lichfield Festival attracts over 40,000 visitors from across the UK, including Lichfield, Norton Canes and Stone, so it’s a huge event in the Staffordshire calendar.

“With the likes of Tony Hadley and Zoe Lyons on the line-up, as well as the Festival’s Stephen Fry short story competition for children, it’s sure to be another great occasion and we’re extremely proud to play a small part in it.”

For more information visit, or to apply for Community Champions funding visit

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Supporting your communities

Our Community Champions programme was established in 2015 and has already donated more than £3 million to over 3,500 good causes across Great Britain. Every month whilst the programme is running, our 32 regional businesses together give away 64 donations of up to £1,000 each. It's easy to apply for your local good cause.

Persimmon Homes is delighted to be joining forces with Team GB: the Great Britain and Northern Ireland Olympic Team run by the British Olympic Association, to give away an amazing £1 million to support children across England, Wales and Scotland.

Our hugely successful Community Champions programme has already donated more than £1 million to good causes in England, Wales and Scotland. Every month we give away 60 donations of up to £1,000 each to local groups and charities.

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