Surf savers ride wave to Community Champion award

07 August 2023

A Barry-based life-saving club has secured thousands of pounds from a local developer for its work in the community.

Whitmore Bay Surf Life Saving Club, which recently marked its 20th anniversary with a rebrand, has just received £3,000 from our Community Champions initiative. Funds will be used to purchase new equipment such as carbon fins, rescue tubes, and ski paddles.

The club, which has over 100 members from the Barry-Cardiff area, focuses on teaching lifesaving skills children aged seven upwards and adults, while also participating in competitions alongside fellow clubs.

Persimmon Homes donate nearly £50,000 each year to valued organisations across Wales each year as part of its Community Champions initiative, helping local schemes thrive in the area where it builds.

Our East Haven site in Barry is currently under construction and our site manager has recently won a NHBC (National House Building Council) Pride in the Job Award for the outstanding standard of the 63 homes they are building.

Victoria Williams – Sales Director of Persimmon Homes East Wales – said “we’re delighted that Whitmore Bay Surf Life Saving Club were successful in their bid for Persimmon’s Community Champions scheme as it will help them secure the new equipment they need to continue their great work.

“It’s incredibly important for children to learn life-saving skills and if they can do that whilst keeping active and enjoying Barry Island beach, then the Club have found an excellent mix of education and enjoyment. We’re proud of the award-winning work at our East Haven site in Barry and just one the reasons we’re glad the Club has won this funding is because the families that eventually move into these homes will one day be able to join the Club and contribute to its fantastic activities.”

Dr Cliff Nelson, Chairman of Whitmore Bay Surf Life Saving Club, added “we want to say a huge thank you to Persimmon for their donation – it will really help us in getting what we need to continue training further generations of life savers as well as compete in competitions with other clubs.

“The Whitmore Club is volunteer-led with a huge presence among parents who give up their time to ensure the children, who come from different schools across the Cardiff-Barry corridor, learn useful life-saving skills as well as get the chance to socialise with peers they might not otherwise encounter.

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Supporting your communities

At Persimmon we're proud to support our local communities. Our Community Champions programme was established in 2015 and has already donated more than £3 million to over 3,500 good causes across Great Britain. We also have a programme of community events taking place as part of our partnership with Team GB for the 2024 Paris Olympics, along with other great initiatives. 


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Our hugely successful Community Champions programme has already donated more than £1 million to good causes in England, Wales and Scotland. Whilst the programme is running, each of our regional offices makes a donation of up to £6,000 every quarter to local organisations.

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