Our Brands
Find out more about our brands
Three strong brands providing diversification
Persimmon is a leading UK homebuilder and is well placed with three strong brands. We have a differentiated proposition focused on delivering high-quality homes at attractive price points for our customers.
Persimmon Homes
Attractive product in its target market; built and priced where value is important
Persimmon Homes is our core brand, which delivers a range of traditional family housing throughout the UK in places where customers wish to live and work. With a focus on delivering value and quality for our customers, we sell most of our homes under this brand.
Charles Church
Repositioned brand driving growth and value
The Charles Church brand complements and differentiates itself from Persimmon by delivering larger, higher specification homes in premium locations across the UK. We build homes under this brand tailored to local markets where our research and experience have identified a strong demand for a premium product.
Westbury Partnerships
Expanding partnership opportunities
Westbury Partnerships is our brand with a focus on affordable social and Build to Rent housing. We sell these homes to housing associations and institutional investors across the UK. This brand plays a key part in the delivery of sustainable homes for people looking to rent rather than buy their home, as well as offering solutions to some of the country’s affordable housing needs.
Opportunity through vertical integration
Our vertical integration provides security of supply and quality of key materials at efficient cost. This is supported by Group and local buying teams, which secure the best deals on other material requirements.
Through our vertically integrated capabilities, we are investing in innovation and technology to extend our low-cost strengths and enhance our five-star capabilities to enable as many people as possible to buy the homes we build. This gives us a strong platform to support our growth ambitions, through greater use of off-site manufacture providing increased build speed and efficiency while reducing our exposure to build cost inflation.
Space4
Driving efficiency through innovation
Our Space4 manufacturing business produces timber frames, highly insulated wall panels and roof cassettes as a ‘fabric first’ solution to the construction of new homes. Space4’s MMC system helps us to improve site productivity (cutting seven weeks off build time), increase build capacity and mitigate construction industry skills shortages. Space4 supports all of our brands and supplied c.4,600 timber frame kits and roof systems to the Group in 2025, up 36% year on year. Our Space4 factory provides us with the unique ability to implement, among other initiatives, innovative ‘fabric first’ solutions to enhance the future efficiency of our homes.
Brickworks
Securing supply, ensuring standards
Brickworks produces concrete bricks and is entirely focused on supplying the Group’s housebuilding operations. During 2025, Brickworks supplied c.60 million bricks and block paving to 258 sites across the Group. This represented 56% of the Group’s brick usage in the year and a 23% increase in demand in 2025. The factory has the capacity to produce c.70 million bricks per year with extra capacity being added during 2026, giving us security of supply as volumes recover.
Tileworks
Delivering quality at scale
Tileworks, the Group’s own concrete roof tile manufacturing facility, produces tiles solely for the Group. During the year, Tileworks supplied c.12 million tiles to 282 sites across the Group, 54% more tiles than in 2025. To meet increasing demand for tiles across the Group we are planning to introduce a third shift in 2026.
Our Customers
Our ambition is to be trusted to deliver five-star homes consistently, reflecting our commitment to our customers and quality.
Our CustomersOur Suppliers
We recognise the importance of maintaining an effective and engaged supply chain in delivering our core focus areas.
Our SuppliersOur Charitable Activities
Persimmon helps to support our communities by making donations to local charities and community groups in the areas where we operate.
Our Charitable Activities