Our Approach

Building on Persimmon’s strengths

Persimmon Great Park004

Group Chief Executive’s introduction to Sustainability

In 2021 we set ‘sustainable communities’ as one of the Group’s five key priorities and I am pleased with the progress we have already made. 

During the year we delivered almost 1,000 additional new homes compared to the prior year, whilst improving our build quality and customer service. I am delighted that we have achieved five-star in the annual HBF’s customer satisfaction survey for the first time in the Group’s history. We have also seen significant improvements in our build quality.


The safety and wellbeing of our workforce and communities is paramount and our safety record remains ahead of the industry norm, testament to our comprehensive health and safety systems, inspection regime and training programmes. We are also working across the industry to help drive up standards in crucial areas.


Responsible developer

Acting as a responsible developer, over a year ago, we led the industry in making a commitment to leaseholders that they would not have to pay to remove any cladding or correct fire related safety issues on any buildings we constructed. On 5 April 2022, we signed the Government’s pledge on cladding removal and fire safety remediation. Our Special Projects Team, established to complete these works as quickly as possible, are proactively engaging with building owners and Management Companies and providing technical and financial support where appropriate.



We have continued to ensure climate risk resilience is embedded in the business and this year have increased our Task Force on Climate-Related Financial Disclosures (TCFD) reporting. We have set stretching carbon reduction targets, which I am delighted to say have been accredited by the blue-ribbon Science Based Targets initiative. For the first time this year, we are reporting our Scope 3 carbon footprint – our indirect carbon emissions arising mainly from the materials, goods and services that we buy and our homes in use.

The homes that we deliver are already approximately 30% more energy efficient than existing housing stock, providing homes that are more economical to run for our customers. Innovation and technology play a vital role in reducing carbon emissions and energy usage even further. Building on our zero carbon demonstrator home project at Germany Beck, York, we have a number of exciting technology trials underway for 2022.

Mission, Vision and Values

We have recently launched our Mission, Vision and Values. They build on Persimmon’s many strengths and our recent progress to strive even higher, to be Britain’s leading homebuilder, with core values that demonstrate how we will achieve it. The new Mission, Vision and Values further embed the five key priorities I announced in March 2021 – which included sustainability – into how we operate as a business. Our well-defined sustainability approach is an integral part of our pathway to deliver our ambitions. Building high quality homes for our customers in sustainable and inclusive communities is at the heart of what we do.

Teamwork is another of our values, embracing diversity and new ideas. In 2021, we set ourselves challenging diversity targets and we are creating our roadmap to achieve them.

I am proud that we are a national business with a local presence, working with the different needs of our communities. Our Charitable Foundation has donated £1.8m to around 900 charities and community groups this year, and all of our 31 operating businesses actively engage supporting local, grass root initiatives in the communities in which we operate.

Looking ahead

The sustainability agenda and the expectations of our stakeholders continue to increase, and operating as a responsible business has never been more important. Our sustainability strategy provides strong direction, and I am pleased with the progress we are making. We are determined to continue to build on this and will be focused on delivering our sustainability objectives through 2022.

Dean Finch
Group Chief Executive

Materiality matrix

Focusing on what matters most

Materiality Matrix

Engaging with Stakeholders

Committed to maintaining positive relationships

Engaging with Stakeholders


Addressing global challenges in a meaningful way that is relevant and aligned to our business strategy.

UN Sustainable Development Goals