Our Business Model

What we do

We are a UK homebuilder focused on identifying and meeting local housing needs.

Our skilled land, planning, and design teams collaborate closely with local governments, landowners, and communities to plan and deliver developments in areas where people desire to live and work.

With a disciplined land investment strategy and in-house manufacturing facilities for key materials, we ensure quality and sustainability. Our goal is to create affordable, well-designed homes within sustainable communities, backed by exceptional customer service throughout the home buying journey.

Business model

"Persimmon’s offering is resonating well with customers. We have successfully balanced our need to control costs, whilst investing in the business to position it for sustainable growth when conditions improve."

Dean Finch Group Chief Executive


The value we create

Financial performance

Our well-established strategy provides a resilient balance sheet and high quality land holdings from which we have the expertise to deliver sustainable returns for all our stakeholders.


Balance sheet net assets at 31 December 2023


Surplus capital returned to shareholders in the year to 31 December 2023


Net cash at 31 December 2023


Direct employees at 31 December 2023


Construction and supply chain jobs supported*

Create sustainable communities

Our Placemaking Framework ensures that all our developments create a sense of place for our customers and put communities at the heart of our developments.


New homes delivered, including 2,241 delivered to housing associations


'Homes for all' - our private average selling price is over 20% lower than the UK national average**


Invested in communities over the last five years


Acres of public open space created*


HBF survey – percentage of customers who would recommend Persimmon to a friend

* Estimated using an economic tool kit.

** Based on the Group’s private average selling price of £285,774 for the year to 31 December 2023 compared with the national average selling price for newly built homes sourced from the UK House Price Index as calculated by the Office for National Statistics from data provided by HM Land Registry.

Five Year Summary

Our figures for the period 2019-2023, updated annually.

Five Year Summary

The UK housing market

Trends affecting our marketplace.

The UK housing market


How we performed.

Key Performance Indicators