Our Business Model
Creating sustainable value for all our stakeholders
The resources we need
-
High quality land holdings
-
A diverse and talented workforce
-
Good relationships with our local communities
-
Well-established relationships with our supply chain and wider workforce
-
Good relationships with local government
-
Financial strength
🢃
What we do
-
Identify areas of housing need
Identify areas of housing need
We have skilled land, planning and design teams who have a good knowledge of their local communities’ needs. Our teams work closely with local government, landowners and their communities to identify and plan developments in areas where people want to live and work.
-
Disciplined land investment
Execute disciplined land investment
The Group has high quality land holdings providing it with continuity of supply, a geographically diverse network of upcoming and current developments and the flexibility to invest only when it is the right time in the cycle and when the investment meets the Group’s strict criteria. The Group prioritises strategic land investment to secure options on areas of land which will give a stronger return on investment in the future.
-
Build quality and material supplies
Build quality and material supplies
The Group owns Space4 (a timber frame, wall panel and roof cassette manufacturing facility) and has built its own Brickworks and Tileworks facilities. This vertical integration provides security of supply and quality of key materials. This is supported by Group and local buying teams who secure the best deals on other material requirements. The Persimmon Way is also making a real difference to improving build quality across the Group.
-
Create sustainable communities
Create sustainable communities
The Group’s highly experienced planning and design teams aim to design developments with open space and the right balance of house types to meet local communities’ needs. The Group has well designed core house types which provide a range of affordably priced homes meeting the lifestyle needs of our customers from first time buyers to larger family homes.
-
Deliver high levels of customer service
Deliver high levels of customer service
The Group has dedicated sales advisers and customer care teams to look after our customers throughout their home buying journey. We have invested significantly in increased training and improved communication for our customers and have seen continued progress in our HBF 8 week customer survey score.
🢃
The sustainable value we create
New homes delivered in 2022, including 2,694 delivered to housing associations.
'Homes for all' - Our private average selling price is over 20% lower than the UK national average*
People directly employed on average in 2022
Balance sheet net assets at 31 December 2022
Invested in communities over the last 5 years
HBF score – percentage of customers who would recommend Persimmon to a friend
Surplus capital returned to shareholders in the year to 31 December 2022
Construction and supply chain jobs supported**
*National average selling price for newly built homes sourced from the UK House Price Index as calculated by the Office for National Statistics from data provided by HM Land registry.
**Estimated using an economic toolkit