Our Business Model

What we do

We are a UK homebuilder focused on identifying and meeting local housing needs.

Our skilled land, planning, and design teams collaborate closely with local governments, landowners, and communities to plan and deliver developments in areas where people desire to live and work.

With a disciplined land investment strategy and in-house manufacturing facilities for key materials, we ensure quality and sustainability. Our goal is to create affordable, well-designed homes within sustainable communities, backed by exceptional customer service throughout the home buying journey.

business model

"Persimmon performed very well in 2025, with earnings growth underpinned by our sustained investment in the business and focus on self-help over the past few years."

Dean Finch, Group Chief Executive

🢃

The value we create

Financial performance

Our well-established strategy provides a resilient balance sheet and high-quality land holdings from which we have the expertise to deliver sustainable returns for all our stakeholders.

£3.61bn

Balance sheet net assets at 31 December 2025

£192m

Capital returned to shareholders in the year to 31 December 2025

£117m

Net cash at 31 December 2025

4,605

Direct employees at 31 December 2025

c.96,000

Construction and supply chain jobs supported**

Create sustainable communities

Our Placemaking Framework ensures that all our developments create a sense of place for our customers and put communities at the heart of our developments.

11,905

New homes delivered in 2025, including 2,075 delivered to housing associations

£286,145

Persimmon Homes private average selling price in 2025 was c.19% lower than the UK national average*

c.£2.3bn

Invested in communities over the last five years to 31 December 2025

541

Acres of public open space created in 2025**

4.30

HBF combined survey score***

* Based on the Persimmon Homes private average selling price of £286,145 for the year to 31 December 2025 compared with the national average selling price for newly built homes sourced from the UK House Price Index as calculated by the Office for National Statistics from data provided by HM Land Registry.

** Estimated using an economic tool kit.

*** National New Homes Survey, run by the Home Builders Federation, combined build quality and customer service score based on 8-week and 9-month survey responses.

Five Year Summary

Our figures for the last five years, updated annually.

Five Year Summary

The UK housing market

Trends affecting our marketplace.

The UK housing market

KPIs

How we performed.

Key Performance Indicators