Persimmon Homes

£5,000 donation from West Midlands team helps swimming club dive into the New Year

17 January 2023

A Shrewsbury-based swimming club are diving into 2023 with a £5,000 cash boost from our West Midlands team.

The donation was gifted to Shrewsbury Amateur Swimming club, based in Shropshire. The club has been raising money to cover the rising cost of pool hire due to increased energy bills as well as to support its members who are affected by the cost of living crisis. The funds will also be used to purchase some much-needed equipment and to help the club as it continues to recover from the Covid-19 pandemic.

Anna Fletcher at Shrewsbury Amateur Swimming Club said: “We’re absolutely delighted by this kind donation from Persimmon Homes. We were dependent on funding from individuals and groups to secure the future of our club and this thoughtful gift has meant that we’re able to keep the club running indefinitely.

 “The benefits that swimming brings in terms of wellness, confidence ad camaraderie is immeasurable - hence why we are so passionate about our long-term success and also why the support of local businesses like Persimmon means so much to us.”

Daniel Hassall, Managing Director of West Midlands, said: “What we do is about much more than just building homes, it’s about leaving a lasting positive legacy in the communities that we build in. We’re always delighted to lend a hand to charities and community groups to boost their ongoing initiatives or contribute to causes that mean a lot to them.”

“It’s great to see Shrewsbury Amateur Swimming Club start 2023 off right and it’s brilliant to have played a part in that. All of us at Persimmon West Midlands wish them the very best for the future.”

Alex Wagner, Ward Councillor for Bowbrook said: “It was fantastic to see the community rally in support of Shrewsbury Swimming Club, to safeguard its future for generations to come. One thing that was really heart-warming was how many residents we met whilst raising money who spoke about learning to swim with the club 50, 60 or in one case nearly 70 years ago – it really is a vital part of our town’s fabric!”

“Thanks must go to the fundraising team and to the real generosity of Persimmon Homes, who have very kindly made such a significant donation and made sure the club can keep going”

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At Persimmon we're proud to support our local communities. Our Community Champions programme was established in 2015 and has already donated more than £3 million to over 3,500 good causes across Great Britain. We also have a programme of community events taking place as part of our partnership with Team GB for the 2024 Paris Olympics, along with other great initiatives. 


Our hugely successful Community Champions programme has already donated more than £1 million to good causes in England, Wales and Scotland. Whilst the programme is running, each of our regional offices makes a donation of up to £6,000 every quarter to local organisations.

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