Persimmon Homes

Key appointment for the North West

29 March 2022

The North West team has been strengthened with the appointment of a new technical and commercial director.

Andrew Farley brings with him more than 25 years’ experience within a housebuilding environment, and says he is looking forward to the challenges ahead.

“We have two excellent, tight-knit teams within the technical and commercial departments, both with a wealth of experience, and I relish the opportunity to steer them forward while delivering much needed new homes to our customers across the north west.

“My initial areas of focus will be to work closely with the land team to best-assist in the appraising of new development opportunities; to continue the current thoughtful design and planning approach; to utilise and support the existing technical knowledge to efficiently progress on site and to achieve best value for infrastructure works; and to enhance the good-working relationships with suppliers and subcontractors.”

Andrew said the main challenges faced by the industry will be the consistent cost-effective procurement of materials and price negotiation with subcontractors during the current, uncertain supply conditions.

Originally from Chorley, Andrew gained a Higher National Diploma in Construction from University College Salford. His career has included a trio of spells with WainHomes North West culminating in heading up their commercial function as commercial director, a role he also held with Redrow Lancashire.

Andrew’s appointment is not the only senior change at the Urmston headquartered business. Former managing director Karl Wiseman has been promoted to Regional Managing Director for North West and Yorkshire, while former technical director Alan Cawley has been promoted to managing director.

Alan said: “We are delighted to welcome Andrew to the business as he brings with him a wealth of industry experience and knowledge.

“In heading up these two key disciplines we are confident that Andrew will facilitate Persimmon’s continued growth across the region and delivery of cost-effective, high quality new homes.”

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