Persimmon Homes

Leicester community project gets backing from Persimmon

31 January 2022

A centre in Leicester that helps women become socially, educationally and economically active has received £1,000 from Persimmon Homes North Midlands as part of our Community Champions scheme.

Persimmon makes £64,000 a month available to fund community initiatives across the UK.

Over the past 35 years, Shama Women's Centre has grown and evolved to provide tailored and bespoke training for vulnerable women in the local area. The project has also received support from the Leicester City Council to provide an array of services to the increasingly diverse local community.

Krupa Bhatt, Business Development Officer, said: “Thank you Persimmon Homes, this is the best possible way to start the new year.

 “We have some fantastic success stories and case studies that are truly inspiring and influential. We would like to capture these stories and Shama's journey of community impact as its grown from a social group for BAME women, to a strong, impactful charity that can adapt and respond quickly to meet the needs of local people.

“With this donation we will commission a local team of digital experts to interview and capture some of these stories, creating a legacy for future generations as well as a tool to inspire and engage those most at risk.

Khudeja Amer-Sharif, The CEO of Shama Women’s Centre, added: “We are delighted by this donation, it will help encourage more vulnerable women to get the vital support they need.

“Our film will feature individuals that we have supported, families that have been impacted by our support, partners from the local authority who have witnessed our amazing work and business supporters that have pledged to invest in our work in the future.

“We have women that have overcome domestic violence and financial abuse and gone on to secure jobs and live a life of independence and remain safe. We have young people that have had multiple barriers including mental health issues and language inequalities, that have gone on to become mentors at Shama, sharing their own stories to help engage others.

“This work is part funded by Shama but thanks to Persimmon Homes we will be able to deliver this project successfully.”

Nadine O'Dowd, sales director at Persimmon Homes North Midlands, said: “It gives me great pleasure to be backing Shama Women's Centre with this £1,000 grant. Community Champions is all about supporting local good causes and I think Krupa and the team are the perfect example of this, so it’s fully deserved.

“I’m a big believer of women empowerment and it’s been really interesting to learn how they develop confidence, employability skills, health and wellbeing to such a diverse community.”

For more information visit, or to apply for Community Champions funding visit

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Supporting your communities

Our Community Champions programme was established in 2015 and has already donated more than £3 million to over 3,500 good causes across Great Britain. Every month whilst the programme is running, our 32 regional businesses together give away 64 donations of up to £1,000 each. It's easy to apply for your local good cause.

Persimmon Homes is delighted to be joining forces with Team GB: the Great Britain and Northern Ireland Olympic Team run by the British Olympic Association, to give away an amazing £1 million to support children across England, Wales and Scotland.

Our hugely successful Community Champions programme has already donated more than £1 million to good causes in England, Wales and Scotland. Every month we give away 60 donations of up to £1,000 each to local groups and charities.

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