Persimmon Homes

New Managing Director appointed in West Midlands

26 January 2023

A new managing director has been appointed in our West Midlands team. Dan Hassall has taken up the post having been Deputy MD since last summer.

Dan, originally from Warrington but now living in Shifnal, joined in November 2016 as Technical Coordinator and progressed to Head of Technical pro leading up to Technical Director and latterly Deputy MD.

Dan, who is responsible for the 144 strong team who look after Shropshire, Staffordshire, Black Country and Stoke on Trent, will oversee all of the company’s regional operations, based in our Telford office.

Commenting on his appointment, Dan said: “I am absolutely thrilled to be taking on this role. We have a great team here in the West Midlands and I look forward to working to growing the business in an area of great opportunity.

“Supporting customers is the cornerstone of our business, with everyone in the Persimmon West Midlands team working hard to achieve and maintain five-star customer satisfaction ratings.”

Stephen Cleveley, Regional Chair commented: “I am delighted Dan has been appointed Managing Director for the business. Since taken over as Deputy Managing Director last summer, he has strived to deliver for our customers and for our staff. I’ve no doubt he will continue to deliver in his new role and I wish him all the best for the future.”

Dan is also responsible for overseeing the work the West Midlands team undertakes within the local community. Dan added: “I hope to continue our work with the local communities where we are building. We have previously supported hundreds of small charities, schools, sports clubs and voluntary groups through our Community Champions funding scheme, and we are always keen to connect with good causes that enhance the lives of local people. An example of this is Shrewsbury Amateur Swimming Club who we recently supported to enable them to continue to offer their services locally.”

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Supporting your communities

At Persimmon we're proud to support our local communities. Our Community Champions programme was established in 2015 and has already donated more than £3 million to over 3,500 good causes across Great Britain. We also have a programme of community events taking place as part of our partnership with Team GB for the 2024 Paris Olympics, along with other great initiatives. 


Our hugely successful Community Champions programme has already donated more than £1 million to good causes in England, Wales and Scotland. Whilst the programme is running, each of our regional offices makes a donation of up to £6,000 every quarter to local organisations.

We're proud to be one of Team GB's official partners for Paris 2024. In the lead up to the Olympics we'll be posting lots of exciting content in partnership with Team GB, from athlete appearances to competitions and challenges.

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