Persimmon Homes

New MD calls for more women to consider careers in construction

31 January 2022

The new managing director of Anglia has called for more women to aim for the top jobs in the construction industry.

Michelle Baker has been promoted from the role of sales director for the Norwich-based business – and hopes to inspire others to follow in her footsteps.

She said: “I am absolutely thrilled to be given this exciting opportunity. I am keen to increase the job opportunities available to local people and would especially like to encourage more women to consider the construction industry, which offers a huge range of job roles at all levels – from apprentices and graduates to those looking to develop long-lasting and rewarding careers, like I have.”

Michelle herself initially joined Persimmon in 2003 as a sales advisor, rising through the ranks as a sales manager and head of sales before being appointed sales director in 2018. The well-known Norfolk businesswoman now oversees all of the company’s regional operations, based at its Broadland Business Park headquarters.

She added: “My focus for the business is firmly on ensuring a positive experience for all customers, delivering beautifully designed and constructed homes they can enjoy living in for many years to come.

“Supporting customers is the cornerstone of our business, with everyone in the Persimmon Anglia team working hard to achieve and maintain five-star customer satisfaction ratings.

“I want to forge relationships with new suppliers and contractors who can support our aim to develop high quality homes across Norfolk, and I have already set to work building my team, ensuring we have the right people in place to deliver customer satisfaction and continued success for the Anglia business.

“Persimmon is known for creating vibrant and sustainable communities across the region, providing much-needed new homes and infrastructure to ensure the long-term viability of our cherished towns and villages,” said Michelle.

“I hope to continue our work with the local communities where we are building. We have previously supported hundreds of small charities, schools, sports clubs and voluntary groups through our Community Champions funding scheme, and we are always keen to connect with good causes that enhance the lives of local people.”

Persimmon Anglia operates new homes developments across the region, including its flagship sites at Bluebell Meadow in Bradwell and White Rose Park in Norwich.

Regional divisional director Simon McDonald said: “Michelle is known and respected throughout the local business community for her professional strengths, energy and commitment to customer satisfaction.

“Her industry insight is balanced with a genuine desire to deliver high quality new homes for our customers and to support the community where she lives and works. This makes her the natural choice to lead the Anglia business through its next phase of growth and development and I wish her every success in this new role.”

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Supporting your communities

Our Community Champions programme was established in 2015 and has already donated more than £3 million to over 3,500 good causes across Great Britain. Every month whilst the programme is running, our 32 regional businesses together give away 64 donations of up to £1,000 each. It's easy to apply for your local good cause.

Persimmon Homes is delighted to be joining forces with Team GB: the Great Britain and Northern Ireland Olympic Team run by the British Olympic Association, to give away an amazing £1 million to support children across England, Wales and Scotland.

Our hugely successful Community Champions programme has already donated more than £1 million to good causes in England, Wales and Scotland. Every month we give away 60 donations of up to £1,000 each to local groups and charities.

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