Persimmon Homes

North Midlands region helps the homeless with £1k donation

10 May 2022

A charity in Leicester that helps individuals who are homeless or at risk of homelessness has received a cash boost thanks to North Midlands.

Our North Midlands region has awarded The Bridge (East Midlands) a £1,000 grant as they continue to help local groups and charities in the area.

Persimmon donates up to £64,000 a month to fund initiatives as part of the highly successful Community Champions scheme.

The Bridge believes no one should face homelessness. Its vision is to see resilient, compassionate communities, where individuals thrive in safe and secure homes.

Magdalena Korytkowska, from the charity, said: “We aim to support our clients holistically; enabling individuals to tackle the root causes of their housing crisis. Our success rate is very high with 92% of homelessness being prevented or resolved in 2020/21, throughout periods of increased high demand.

“Each of our early intervention, prevention and relief services provide information, advice, and guidance to address the issues of housing and homelessness across the community.

“This £1,000 is equivalent to the cost of a week’s worth of groundwork for one of our Outreach Team colleagues to identify clients who are rough sleeping.

“By supporting us, Persimmon is making a huge difference to young people, adults and families from across Leicestershire who face financial hardship and deprivation.”

Nadine O'Dowd, sales director at North Midlands region, said: “We’re delighted to have chosen The Bridge to receive our £1,000 Community Champions donation this month.

“The pandemic has seen the need for emergency food and fuel provision at a local level grow massively which is extremely concerning.

“Around 99% of the funding this organisation receives goes straight back into service delivery in helping clients, so we’re proud to play a small part in supporting the local community.”

For more information or to apply for Community Champions funding visit

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Supporting your communities

Our Community Champions programme was established in 2015 and has already donated more than £3 million to over 3,500 good causes across Great Britain. Every month whilst the programme is running, our 32 regional businesses together give away 64 donations of up to £1,000 each. It's easy to apply for your local good cause.

Persimmon Homes is delighted to be joining forces with Team GB: the Great Britain and Northern Ireland Olympic Team run by the British Olympic Association, to give away an amazing £1 million to support children across England, Wales and Scotland.

Our hugely successful Community Champions programme has already donated more than £1 million to good causes in England, Wales and Scotland. Every month we give away 60 donations of up to £1,000 each to local groups and charities.

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