Persimmon Homes

Staffordshire family charity secures donation from North West

19 April 2023

Staffordshire-based charity receives £1,000 donation from our North West region.

Home-Start Staffordshire Moorlands has received the donation after making an application for funding to our Community Champions scheme.

Home-Start Staffordshire offers volunteer support to parents and their children coping with difficult life circumstances across the Staffordshire Moorlands district.

The charity helps parents cope with the strains of day-to-day life and provides them with the skills to raise a family. Support is offered to families struggling with various personal issues, such as post-natal depression and isolation. Home-Start also provides support for families affected by physical health problems, disability and additional needs, bereavement, and financial worries.

The £1,000 donation from the region will cover the charity’s day-to-day operating costs.

Louise Walker, Manager, Home-Start Staffordshire Moorlands said: “We’re delighted and very grateful to Persimmon for this donation which will make a real difference to families with young children in the Staffordshire Moorlands district.

“The COVID crisis had such an impact on the lives of families with young children, which has, for many, been further exacerbated by the cost-of-living crisis.  By matching trained, vetted volunteers with families needing help in the home and offering groups in areas where there is limited provision, we can provide much-needed non-judgemental, compassionate, friendly support.

“At a time when our fundraising income has been hit – this support from Persimmon is really valued in helping ensure more families can benefit from our service.

We have donated over £1.5 million to charities, community groups and local organisations nationwide via our Community Champions scheme over the last two years. Donations of up to £6,000 are available to local community and charitable groups every quarter with applications received via the Community Champions website.  

Karl Wiseman, Deputy Regional Chairman at Persimmon North West, said: “At Persimmon, what we do is about much more than just bricks and mortar; it’s about building homes and communities.

“We always look to leave a positive impact on the places we operate in, and our Community Champions scheme allows us to give a boost to important causes local to our developments. 

“The role Home-Start Staffordshire play in improving the lives of families across Staffordshire is commendable, and we’re proud to support this family-centric charity.”

We have been rated five stars for customer satisfaction by the independent House Builder’s Federation and offer ten developments in Staffordshire including Udall Grange in Stone and Foxfields in Stoke-on-Trent.

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Supporting your communities

At Persimmon we're proud to support our local communities. Our Community Champions programme was established in 2015 and has already donated more than £3 million to over 3,500 good causes across Great Britain. We also have a programme of community events taking place as part of our partnership with Team GB for the 2024 Paris Olympics, along with other great initiatives. 


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Our hugely successful Community Champions programme has already donated more than £1 million to good causes in England, Wales and Scotland. Whilst the programme is running, each of our regional offices makes a donation of up to £6,000 every quarter to local organisations.

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