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Persimmon Homes

Charity begins at home

02 April 2014

Persimmon Homes has pledged its support to a Maidenhead charity that is currently at risk of collapse.

Persimmon Homes Thames Valley has supported Rosie’s Rainbow Fund since the charity entered the housebuilder’s national competition to win a house in 2012, walking away with a £6,000 cheque for reaching the national final. Now in its tenth year, the charity is in danger of having to close down because of lack of funds.

Founder Carolyn Mayling set up the charity after the tragic death of her daughter Rosie, from the rare condition vasculitis. The fund currently offers a programme of support to families in Berkshire, Buckinghamshire and Oxfordshire affected by illness, disability and bereavement.

Last year, the charity benefitted from a donation of over £7,000 from Persimmon Homes raised through the sale of showhome furniture as well as the support of employees, contractors and customers who purchased raffle tickets for the vintage VW Camper Van that was given away by Rosie’s Rainbow Fund.

This year, the company is pledging to repeat 2013’s endeavours by matching last year’s £7,000 figure – with each £1,000 representing each of the seven colours of the rainbow.

Persimmon has already started the ball rolling by pledging £25 to the charity for every satisfaction survey completed by homeowners moving into the developer’s new homes. Each £25 will enable Rosie’s Rainbow Fund to deliver 45 minutes of beneficial aromatherapy treatment or a 45 minute group music therapy session.

Elaine Stratford, Persimmon Homes Thames Valley sales director, explains: “After purchasing a property, homeowners are encouraged to complete the independent satisfaction surveys which are returned directly to the House Building Federation (HBF). Whilst Persimmon is not informed of the details of the survey, the HBF does provide feedback on the number of surveys returned so we will donate £25 to Rosie’s Rainbow Fund for every completed survey.

“This is a very simple yet effective way to help us to remember and celebrate the life of Rosie; a young girl who sadly passed away, but whose legacy lives on in this charity set up by her parents.

“The amazing team there provide countless hours of help to all sorts of children, some of whom are in hospitals around our area. Donations have never been so important for Rosie’s Rainbow Fund and we are delighted to help in any way we can.”

Rosie’s mother Carolyn Mayling is thrilled with the support from Persimmon. She says:“We are extremely grateful for Persimmon's ongoing support and are delighted to have them on board for a third year.

“Our long term goal is to purchase a holiday home for children and their families affected by serious illness or disability but in the short term, our team needs constant funding to be able to deliver the vital work that makes a difference to people’s lives during these very difficult times.”

Ian Menham, managing director for Persimmon Homes Thames Valley, said: “Rosie’s Rainbow Fund was one of the deserving causes nominated in Persimmon’s 40th birthday competition in 2012 and we were struck by the inspiring work carried out by the charity and its supporters.

“We will continue to push to raise enough money to exceed our £7,000 target for 2014 as the charity is a very deserving cause and their work helps so many families across Berkshire, Buckinghamshire and Oxfordshire.”

Rosie’s Rainbow Fund offers bereavement support for families after the loss of a child and supports sick and disabled children in hospital, school and in the community. The charity runs music therapy sessions at the Royal Berks Hospital in Reading, Stoke Mandeville Hospital and John Radcliffe Children’s Hospital Oxford where the charity also funds an aromatherapist three days a week, treating the extremely stressed parents of long stay and terminally ill children.

In the community Rosie's Rainbow fund provides music therapy for special needs children in schools and centres around Berkshire, Buckinghamshire and Oxfordshire and supports disabled children in schools and respite centres with essential equipment.

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