Judith joins senior team
24 June 2012
Midlands businesswomen Judith Potter has been appointed to the senior management of leading housebuilder Persimmon Homes – becoming one of only a handful of women to achieve such a position in the UK’s building industry
Judith takes on the role of deputy managing director of the company’s Midlands region, based at the Northampton headquarters, and joins a small number of women to reach the upper echelons in what has traditionally been a male-dominated sector.
Regional Chairman Andrew Hammond said: “Although Persimmon has women working at every level within the company – from contractor teams to sales, planning and finance – historically very few reach senior management roles in any of the major housebuilding companies. With a number of recent appointments in the industry however, I am pleased to see that situation beginning to change.
“As a valued and respected colleague, Judith brings enormous business acumen and strategic skills to our team. Her contribution will undoubtedly strengthen Persimmon in the Midlands.”
Judith, aged 42, joined Persimmon in 1993 as an assistant accountant and progressed to finance director for the company’s Central and Southern divisions.
She said: “I’m excited to be able to tackle the many challenges offered by this region, with four new developments due to open this year and many large strategic sites progressing through the planning system.
“I’ve been with Persimmon for nearly 20 years, largely because the company has offered varied challenges that have kept me interested and allowed me to develop professionally.
“Like all housebuilding companies, Persimmon has been through tough times, but we are now well positioned to expand and I’m looking forward to playing my part in helping the company to achieve its full potential.”
Away from work, Judith’s time is largely taken up by her four horses.
“There is nothing better in the summer, or on a crisp spring morning, than going for an early morning jaunt across the local bridleways,” she added. “I often think of it as my little bit of sanity in this increasingly busy world, and it certainly clears my head in readiness for the day ahead.”