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Persimmon Homes

West Wales housing market given an uplifting prognosis

13 January 2012

The West Wales housing market has been given an uplifting prognosis for 2012, after one of the region’s biggest developers declared: “We are seeing real signs of encouragement.”

Persimmon Homes West Wales head of sales offered the optimistic outlook for the New Year, while making a commitment to increase its presence in Swansea with plans in the pipeline for new developments in the area.

And to further reflect Gerry’s positive outlook, a new sales manager and two new sales advisors have just been appointed by Persimmon West Wales to deal with anticipated enquiries.

She said: “I don’t think that the housing market is in the perilous state that many experts portray it to be. Yes, it is challenging, but we feel that we are seeing signs of encouragement.

“There are people out there that want to buy houses and we are packaging our offering to suit their needs.

“First time buyers are showing a big interest in our developments and sales are definitely out there.

“Since the economic downturn, purchasers are given more of an exclusive, tailored service and with this in mind, they are actually benefiting from the extra lengths that housing developers like Persimmon are going to.”

Gerry also confirmed that the city of Swansea was particularly attractive to Persimmon in 2012.

“We are definitely looking to develop in the Swansea area and build our presence there.

“We know that there is a lot of demand for new homes in Swansea and we are already drawing up plans to bring a range of homes to the area.”

New sales manager Luly Brice and sales advisors Kath Edge and Shelley Thomas will have also been recruited by Gerry to underline the demand that is emerging for new homes in the area.

Gerry added: “We are delighted to have Luly, Kath and Shelley on board and think that they will play a big part in building our business in West Wales in 2012.”

Mike Farley, group chief executive of Persimmon plc, also issued his company forecast for the 2012 housing market.

Mr Farley said: “We’re currently expecting both prices and sales volumes during 2012 to remain similar to those in 2011 as the market remains stable.

“All forecasts are of course dependent on continued economic stability and in this respect our industry is no different to any other.

“The Government has recently announced a series of initiatives to stimulate the housing market. We’re fully supportive of the 95 per cent mortgage indemnity scheme, which we expect to see implemented by the spring of next year. This scheme will make a significant impact later in the year, as it will improve mortgage lending for first time buyers.

“We will continue to work with the Government to support the new draft National Policy Planning Framework, which could substantially improve the supply of residential planning consents to address the significant shortfall in new homes construction across the UK.”

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